Category: Product Innovation

Menu What is the Gabor-Granger Methodology? Understanding Gabor-Granger Pricing Uncover Pricing Opportunities Leverage Gabor-Granger Pricing for Your Business 6 min read What is the Gabor-Granger Methodology? Gabor-Granger Pricing Methodology, allows businesses to gain valuable insights into consumer preferences and their willingness to pay for products or services. Just as conjoint analysis dissects customer preferences, the ... Read more

A robust approach that simplifies the process while delivering valuable insights.

Every product can be deconstructed into a set of attributes that influence how customers perceive its value.

Reveal the authentic hierarchy of preference for profound audience insights

Evaluate how you stack up against the competition

Understand how customers view different pricing rates

Uncover unique insights into how various product combinations impact your market coverage.

Accurate assessments of individual product or concept performance