Menú Analyze Trends Like a Pro Step 1: Define Your Destination Step 2: Staying Ahead of the Game Step 3: Unleashing the Power of Research Tools Step 4: Customer Intelligence Step 5: The Magic of Analytics Step 6: Mapping Your Path to Success 6 min read Analyze Trends Like a Pro Keeping up with market trends ... Read more
Menú Ice Cream Sales Chilled by Inflation A Frosty Cascade Adapting to an Icy Climate Ice Cream Brands Face Challenges Looking Beyond the Meltdown: A Sweet Future? 6 min read Ice Cream Sales Chilled by Inflation As inflation sweeps the nation, the once-beloved indulgence of ice cream is feeling the freeze. Rising prices have led to ... Read more
Menú What is brand recall? Why brand recognition is important How to maximize brand recognition? 5 branding strategies in FMCG 6 min read What is brand recall? Are you aware that most individuals refrain from purchasing products or services of which they possess inadequate knowledge? That’s why it’s a big challenge for companies to get ... Read more
Menú How to maximize the success of a new product? What does the word insight mean? The importance of real-time insights Why make decisions based on insights? 6 min read How to maximize the success of a new product? Today, brands face an increasingly changing consumer, influenced by market trends and the socio-economic context. This ... Read more
Menú What is brand identity? Difference between brand identity and brand image Why is brand identity important? Creating a brand identity: key aspects 6 min read What is brand identity? As consumers, we have a particular preference for brands that represent our lifestyle, i.e., our values, tastes, needs, etc. A choice that we feel in large ... Read more
Menú Key release highlights Packaging Test within Guided Solutions Internal Benchmark UX Improvements to Logic Jumps, Linked Answers, Question design and more Addition of Ethnicity Sociodemo for USA Custom Quotas in Social Class 6 min read Key release highlights:  Get ready for an Easter surprise! While our team could talk about chocolate all day, we’ve ... Read more
Menú What is new product development? Why should your brand take product development? What is the role of market research in product development How to develop new customer-based products? 5 min read What is new product development? Product development is about creating and improving products by implementing new ideas, technologies, and processes to meet market needs ... Read more
Menú What is market research? What is the importance of market research? What are the benefits of market research? What is a market study? 5 min read What is market research? Today, consumers have access to a wealth of information and products, so positioning your brand at the top of mind can be very complicated ... Read more
Menú The challenge The brand repositioning process Examples of questions included in the study Results Conclusion 7 min read The challenge The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to ... Read more
Menú What is brand health? Why is it important to measure brand health? Key metrics for measuring brand health Brand health questions 5 min read What is brand health? Faced with the constant dynamism of the market, your brand must adapt to stay competitive. It’s essential to know the market, your consumer’s perceptions of your ... Read more