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Zinklar Black friday trend report

Black Friday UK 2018

Our trend report on consumer trends and brand awareness helps you get ready to make the most of this Black Friday 2018. All that and more, in our trend report:
  • Average budget saved up for Black Friday
  • How Black Friday influences Christmas shopping
  • Brands with the highest recognition
  • Product categories that are already budgeted for
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Category:

Entering a new product category

Advertisement Pre-Test, Drivers & Barriers, Funnel & Brand Health, Naming Test, Packaging Test
Use case: Category Consumption - toothpaste

Category consumption exploratory research

Concept / Product Test, Exploratory Phase
Use case: Adapting campaign globally - laundry detergent

Adapting campaign globally

Advertisement Pre-Test, Claim Test, Funnel & Brand Health

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