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Research
Price testing
January 30, 2023

Price Testing to Increase FMCG Sales

Research
Televisa success story
January 25, 2023

How TelevisaUnivision has made its advertising more effective through data

Research
sustainable packaging
January 22, 2023

Sustainable packaging: keys to stand out in the FMCG sector

Research
Idea screening
January 12, 2023

Idea screening: how to make your innovation process rock

Research
test de naming de producto
January 2, 2023

Product naming test: 8 tips for finding THE name

Research
Creative testing | creatividad publicitaria
December 22, 2022

Creative testing: how to get the most memorable ad?

Research
ad testing during Christmas
December 20, 2022

4 reasons to conduct ad testing during Christmas season

Research
advertising effectiveness
December 1, 2022

10 questions to measure your advertising effectiveness

Research
insights professionals quirks
November 29, 2022

“The future for insights professionals is very bright”

Research
advertising plan / plan publicitario
November 25, 2022

4 tips for making a data-driven advertising plan

Research
ad testing template
November 18, 2022

Ad testing survey template: 10 essential questions

Research
ad-tracking
November 9, 2022

Ad tracking: why you should monitor advertising campaigns

Research
Post test publicitario
November 4, 2022

Post-Testing in Advertising: measuring advertising effectiveness

Research
Qatar World Cup Ads 2022
November 2, 2022

Qatar World Cup Ads 2022: the impact for brands

Research
pre testing
October 20, 2022

Ad Pre Testing: What is it For?

Research
ad testing / test de publicidad
October 14, 2022

Ad testing: how to evaluate an advertising campaign?

Research
conjoint analysis
September 30, 2022

Conjoint analysis, what is it and how to perform it?

Research
data quality
September 28, 2022

Data quality: 3 factors that contribute to the quality of your survey

Research
sara green case study
September 22, 2022

“Zinklar’s platform is absolutely fantastic”

Research
Concept testing
September 20, 2022

Concept testing: what it is and how to create one easily

Research
Market Research background
August 5, 2022

Market Research: democratization to help companies grow

Research
panel consumidores
August 3, 2022

Consumer panel, what types are there and what benefits do they offer?

Research
omnibus survey
July 19, 2022

Omnibus surveys: how they help you get the insights you need quickly and efficiently

Insights, Research
food consumption trends
May 16, 2022

54% of consumers have changed their food & drink consumption habits

Research
Quirks Media London
May 5, 2022

Quirks Media Event London – an overview from day 2 of the show

Research
quirks event London
May 4, 2022

Quirks Event Media London – a snapshot from day one of the conference

Insights, Research
insight platform myths background
April 14, 2022

Three Common Myths About Insights Platforms

Research
Brand Awareness
March 22, 2022

Brand awareness survey: how to get started

Research
Survey sample quality
March 22, 2022

4 Keys to Ensure Sample Quality in Your Study

Features, Research
survey questions
March 16, 2022

Ask the Right Market Research Survey Questions: 3 Tips For Marketers

Research
Drivers & Barriers: Preparing to expand in a new category
March 10, 2022

Drivers & Barriers: Preparing to Expand in a New Category

Research
quantitative vs qualitative research
March 3, 2022

Quantitative vs. Qualitative Research: Everything You Need to Know

Research
Traditional Market Research:Explaining new research
February 27, 2022

The Challenge of Traditional Market Research

Research
What is Exploratory Phase market research study?
February 20, 2022

What is Exploratory Research Study?

Research
innovation research test new concepts
February 14, 2022

Innovation Research: 5 Brands That Nobody Bet On

Research
Image & Positioning: Conveying the right value for your brand
February 10, 2022

Brand Positioning & Image: Conveying the Right Value

Research
Heat map Analysis in market research
February 7, 2022

Hot or Not? How Heat Map Analysis Helps You Get Better Insights

Research
U&A Survey. What is it for?
January 25, 2022

U&A survey – Usage & Attitudes: what does it mean?

Research
man conducting a mobile survey
January 20, 2022

5 Major Benefits of Mobile Surveys for Market Research

Research
upfield
January 17, 2022

Upfield: “Zinklar’s Platform is a Conversation with the Consumer”

Research
Real-time insights platform
January 12, 2022

How to Adopt a Real Time Consumer Insights Platform Successfully

Research
Man using a real-time insights platform
November 16, 2021

Want to Reconnect with Consumers? Real-Time Insights Platforms Are Key

Research
Mobile Research in Brazil
March 16, 2021

Mobile Market Research in Brazil: A New Step into the Future

Research
December 14, 2020

Types of Survey Fraud in Market Research Industry

Research
What does Funnel & Brand Health mean?
October 6, 2020

What Does Funnel & Brand Health Mean?

Research
What can a Claim test do for engagement?
September 25, 2020

What Can a Claims Testing do for Engagement?

Research
Beauty Industry Trends: three red lipsticks
November 12, 2019

Beauty Industry Trends: A Thorough Analysis

Research
fieldwork market research
May 3, 2019

8 Benefits of Fieldwork Market Research in Real-Time

Insights, Research
Mobile market research is the answer
March 22, 2019

4 Reasons Why the Future of Research is Mobile

Research
survey error types
January 10, 2019

3 Survey Error Types that Compromise Your Insights and How to Stop Them

Research
Market research that's always ready
July 16, 2018

7 Examples of Agile Market Research Companies

Research
Innovative Market Research
June 12, 2018

Innovative Market Research: A Different Way of Doing Research

Research
Agile Market Research
March 25, 2018

How Agile Market Research is Helping Brands to Make Faster Decisions