Now more than ever, continuous insights are key.

Real-Time COVID-19 indicators by Zinklar

Situation Index

5.8

Where we are on the curve: Situation point between 0 (initial phase) and 10 (end of the pandemic).

Confidence Index

43%

Percentage of optimistic people: % of people that think the situation will improve as of now.

Normality Period

5

Months to normal: When the majority of people think we will be back to normal.

Trackings on how it’s affecting sentiment and consumption

Weekly Tracking

Long Wave: Changes in consumption habits, category impact, forecast spending, etc.

Daily Tracking

Short Wave: Evolution of key indicators, population sentiment, the impact on brands, etc.

Insights for a specific day

United Kingdom

Tuesday, 26 May
Consumers seem to be out of “panic mode” and follow routines again. 70% haven’t started buying brands they don’t usually buy, the highest number seen (in early April was 53%). Also, they are paying attention to price again, after weeks of being less price sensitive.

United Kingdom

Tuesday, 19 May
A massive drop in optimism. We see a big drop in optimism as the number of Coronavirus cases continues to grow. The proportion of people thinking things will get worse as of today has jumped significantly from 13% to 26%.

United Kingdom

Tuesday, 12 May
Price sensitivity is returning. A portion of the population have been claiming for a few weeks that price wasn’t so important anymore, but we see that fewer people than ever are now reporting paying little attention to price: 2/5 consumers at the start of April vs 1/5 now.

United Kingdom

Tuesday, 5 May
A third of the UK population have started to buy brands they don’t usually buy. Also, we see that supermarket own brands benefit from this situation the most, receiving the highest number of spontaneous mentions.

United Kingdom

Monday, 27 April
Over half of the UK population were not planning on spending any money on Clothes or Beauty products at the start of the crisis, but we now see that expense forecasts in these categories are increasing. This suggests consumers are adapting to the “new normal”.

United Kingdom

Friday, 24 April
What’s important when deciding which brands to buy has changed for 2 in 5 British. We are increasingly consciously shopping, with elements such as CSR efforts by brands, Environmental impact and Place of origin being more important than before.

United Kingdom

Tuesday, 21 April
We see some sectors booming and benefiting from the lockdown. For example, 66% of the UK population are now intending on ordering home food delivery, a significant jump from 50% claiming the same at the start of the month.

United Kingdom

Friday, 17 April
Optimism and Online shopping. Those who believe the situation will worsen have lessened by 30 points vs 2 weeks ago. Also, we now see more consumers reporting about buying clothes online or using e-commerce more often than pre-COVID-19.

United Kingdom

Tuesday, 14 April
More streaming and e-commerce, less perfume. Streaming services (56% doing this more than before vs 48% last week) and shopping via e-commerce (27% vs 20%) have increased. On the other hand, over a third of consumers wear less perfume than before.

United Kingdom

Wednesday, 8 April
Is hope starting to come back? It looks like it. Significantly fewer people believe the situation will get worse, dropping from 68% to 54% week on week.

United Kingdom

Monday, 6 April
Are we starting to see green shoots? There’s been a slight drop in consumers expecting the crisis to get worse, going from 7 in 10 last week to 6 in 10 yesterday… And a quarter now believe the situation is going to stabilise.

United Kingdom

Sunday, 5 April

United Kingdom

Saturday, 4 April

United Kingdom

Friday, 3 April
The Coronavirus crisis has already changed the priorities and shopping habits of half of UK consumers. For example, 1 in 5 pay less attention to price when shopping and also no longer focus on the brand name.

United Kingdom

Thursday, 2 April
UK retailers are adapting to the situation quickly. Tesco and Asda are seen as the TOP brands having an impact on communities during those uncertain times (respectively 27% and 14% of spontaneous mentions), following communications in the last few days.

United Kingdom

Wednesday, 1 April

Spain

Tuesday, 26 May
Support for the national economy increases. When deciding what to purchase, the place of origin has quadrupled its relevance and 1 in 5 Spaniards looks for more national products when shopping.

Spain

Tuesday, 19 May
Fashion: is recovery starting? While in the first few weeks a high percentage had totally or partially stopped buying fashion online, in recent weeks there has been a recovery in terms of the number of buyers, as well as the forecast of spending.

Spain

Tuesday, 12 May
Are we approaching normality? Despite the perception that we are going backwards in the pandemic curve and that the situation is worsening, the % of people who plan to spend part of their budget on food delivery, fashion or travel during June increases.

Spain

Tuesday, 5 May
A rebound of pessimism. With the de-escalation of confinement, after the first day when minors have been able to go out, pessimism increases among Spaniards: 3 out of 10 believe that the situation will get worse (vs 1 in 10 in the previous week).

Spain

Monday, 27 April
The older, the more conscious of personal care they are. Those over 35 years old maintain cleaning routines, but younger ones lower them as confinement progresses. The 1st week, 7/10 continued their habits with the same frequency, today they are less than half.

Spain

Friday, 24 April
E-Commerce: is the recovering starting? At the begginning of this crisis, 37% completly or partially stopped using this channel; today, this number has been reduced to 25%. Additionally, 22% has increased their use or has begun shopping online.

Spain

Tuesday, 21 April
Perfumes and food delivery, mostly abandoned. We see a negative balance of -50% (users who have quit or reduced the usage). There is also a certain decrease in the use of body care products.

Spain

Friday, 17 April
Shopping for (more) new categories. Individuals who have added new products to their cart has increased by 11 points (39% vs. 28%), although this does not translate into an increase in brands’ portfolios or in abandonment of other categories.

Spain

Tuesday, 14 April
Supplying no longer worries us. The fear of not having commodity reserves has been reduced, and sourcing is less relevant. Additionally, the consumers no longer purchase large formats and have turned to buying more units (multipacks not included).

Spain

Wednesday, 8 April
Confined, but positive. Although we still believe that we will need at least 2 months to return to normal, the optimism index has increased. In essence, only 9% assume that the situation will worsen; a week ago, it was 34%.

Spain

Tuesday, 7 April

Spain

Monday, 6 April
Confidence is increasing. On Sunday, the people that believe the situation will improve (37% vs 20% weekly average) increased significantly, although they are aware the process will take several months.

Spain

Sunday, 5 April

Spain

Saturday, 4 April

Spain

Friday, 3 April
The buying priorities have changed. 1/4 Spanish consumers have changed their habits as a consequence of the Coronavirus. The price becomes more relevant (+25 points), as well as the place of origin (+13 points) and the CSR of the company (+9 points).

Spain

Thursday, 2 April
Chocolate and pastries, the most sacrificed. 9% of the population declare having abandoned these categories to contain spending.

Spain

Wednesday, 1 April
Inditex, the one that helps the most. 34% of people remember having seen some communication from the brand (Inditex, Amancio Ortega or Zara) and 49% placed it in the top 3 of brands that are doing best at this time.

Spain

Tuesday 31, March

Mexico

Tuesday, 26 May
How does the concern for health impact the purchase of certain categories? In the case of vitamins and supplements, there is a gradual decrease in the purchase that ends this week with 26% of buyers who declare to have abandoned the category.

Mexico

Tuesday, 19 May
Advances in health perception, setbacks in economy. Despite the fact that Mexicans are more optimistic and that the tipping point has already been exceeded for half, the concern for the family economy and the payment of bills is increasing.

Mexico

Tuesday, 12 May
Is cash and going to the bank in crisis? After a few weeks where there was some resistance to the use of Online Banking and paid Apps, a boom in the frequency of use of these was confirmed in the last week: more frequent users (39%) and first time users ( 37%).

Mexico

Tuesday, 5 May
1 in 2 Mexicans has changed their criteria when deciding what to buy. The brand alone is no longer enough (-18% in importance) while the place of origin and CSR increase their relevance. Nowadays, it is more relevant than ever to demonstrate a commitment to society.

Mexico

Monday, 27 April
The return of E-commerce. While internet shopping was initially contained, there is now a significant increase in purchase frequency. 29% of its regular users are buying more frequently than in normal periods.

Mexico

Friday, 24 April
Economic uncertainty and impact on the shopping cart. Concern about household income increases which impacts product abandonment. 6 out of 10 Mexicans have already abandoned products to adjust to this new situation.

Mexico

Tuesday, 21 April
More homemade desserts. Baking powders gain new users, 5% have started buying products to make sweets at home. There amount purchased is also increased: 15% declare to buy more quantity of powders to make pastries.

Mexico

Friday, 17 April
Supermarket’s own brand in the cupboard. A third of individuals have incorporated new brands into their pantry, although they mainly consist of supermarket brands such as Soriana or Great Value.

Mexico

Tuesday, 14 April
Are we starting to neglect our appearance? Although those who say they have reduced the use of personal care products are a minority, after a week of isolation they have increased fivefold. Will this decline have to do with the rise of working remotely?

Mexico

Wednesday, 8 April
People are less concerned about supplies at the supermarket and more about the prices there. The main concern now is personal health, followed by the family economy, and supply of essential products as the least worrying (-8 points of concern vs. last week).

Mexico

Monday, 6 April
There is no feeling of improvement. The percentage that believes the situation will worsen is still high. Over the weekend, the number of Mexicans who consider that the midpoint of the curve has passed has increased.

Mexico

Sunday, 5 April

Mexico

Saturday, 4 April

Mexico

Friday, 3 April
Television is more relevant than ever. Almost half of the population has increased hours of exposure to TV. It has also managed to increase its penetration in individuals by 6 points.

Mexico

Thursday, 2 April
More aware of the news than ever. This week Liverpool announced a temporary closure and this news had a significant impact. 17% mention it spontaneously when they ask about brands that have sent messages of support to the current situation.

Mexico

Wednesday, 1 April
Price is the most important. Half of Mexicans have already changed their buying habits and price increases are more important when deciding what to buy while the type brand loses relevance.

Mexico

Tuesday 31, March

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🛵 Are consumers ordering delivery food portions for one meal?

🍱 Are they ordering more than usual to consume the food over a few days?

💰 Are they saving more than usual during the crisis?

🗓️ Are they planning any changes in savings habits for the future?

🧑🏻‍💻 How has media consumption changed during the lockdown?

📈 What media channels & outlets are increasingly used?

💄 How important are beauty and fashion products during those times?

🙅🏻 Are they seen a ‘treat’ that makes consumers feel better? Or as unnecessary?

📺 Have you seen this COVID-19 ad? What is the brand behind it? Is it relevant for you?

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