{"id":41010,"date":"2024-09-05T13:45:17","date_gmt":"2024-09-05T13:45:17","guid":{"rendered":"https:\/\/zinklar.com\/?page_id=41010"},"modified":"2025-05-06T08:49:36","modified_gmt":"2025-05-06T08:49:36","slug":"audiencias-de-calidad","status":"publish","type":"page","link":"https:\/\/zinklar.com\/es\/audiencias-de-calidad\/","title":{"rendered":"Audiencias de Calidad"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb el_class=\u00bbno-see\u00bb][vc_column][vc_raw_html]JTNDbGluayUyMHJlbCUzRCUyMnN0eWxlc2hlZXQlMjIlMjBocmVmJTNEJTIyJTJGd3AtY29udGVudCUyRnRoZW1lcyUyRmdlbmVyYXRlcHJlc3NfY2hpbGQlMkZhc3NldHMlMkZzdHlsZXMlMkZjc3MlMkZob21lLmNzcyUyMiUzRSUwQSUzQ2xpbmslMjByZWwlM0QlMjJzdHlsZXNoZWV0JTIyJTIwaHJlZiUzRCUyMmh0dHBzJTNBJTJGJTJGY2RuLmpzZGVsaXZyLm5ldCUyRm5wbSUyRnN3aXBlciU0MDEwJTJGc3dpcGVyLWJ1bmRsZS5taW4uY3NzJTIyJTIwJTJGJTNFJTBBJTNDbGluayUyMHJlbCUzRCUyMnN0eWxlc2hlZXQlMjIlMjBocmVmJTNEJTIyJTJGd3AtY29udGVudCUyRnRoZW1lcyUyRmdlbmVyYXRlcHJlc3NfY2hpbGQlMkZhc3NldHMlMkZzdHlsZXMlMkZjc3MlMkZwYWdlX3RlbXBsYXRlX3VzZV9jYXNlcy5jc3MlMjIlM0UlMEElM0NzdHlsZSUzRSUwQS5iYW5uZXIlMjAlN0IlMjBiYWNrZ3JvdW5kLWNvbG9yJTNBJTIzRkZGJTNCJTIwJTdEJTBBLmJhbm5lciUyMC52Y19yb3clMjAud3BiX2NvbHVtbiUzQW50aC1jaGlsZCUyODIlMjklMjBpbWclMjAlN0IlMEElMjAlMjB3aWR0aCUzQSUyMDEwMCUyNSUzQiUwQSUyMCUyMGhlaWdodCUzQSUyMDEwMCUyNSUzQiUwQSUyMCUyMG9iamVjdC1maXQlM0ElMjBjb3ZlciUzQiUwQSUyMCUyMHBvc2l0aW9uJTNBJTIwcmVsYXRpdmUlM0IlN0QlMEElMEFodG1sJTIwJTIzcGFnZSUyMC5zaXRlLWNvbnRlbnQlMjNjb250ZW50JTIwLmVudHJ5LWNvbnRlbnQlMjAudmNfcm93LWZsdWlkJTIwJTdCJTBBJTIwJTIwYWxpZ24taXRlbXMlM0ElMjBjZW50ZXIlM0IlMEElN0QlMEEuYmcyJTIwJTdCJTIwcGFkZGluZy1ib3R0b20lM0ElMjAwJTNCJTIwJTdEJTBBLmJnMiUyMC53cGJfY29sdW1uJTNBbnRoLWNoaWxkJTI4MiUyOSUyMCU3QiUyMHBhZGRpbmctdG9wJTNBJTIwMCUzQiUyMCU3RCUwQSUzQyUyRnN0eWxlJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb el_class=\u00bbbanner\u00bb css=\u00bb.vc_custom_1719394073083{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1725546574822{padding-right: 150px !important;}\u00bb][vc_empty_space][vc_column_text el_class=\u00bbtitle-banner\u00bb]<\/p>\n<h3><span style=\"color: #000000;\"><strong><span style=\"color: #000000;\">Metodolog\u00eda Zinklar<\/span><\/strong><\/span><\/h3>\n<h1><span style=\"color: #000000;\"><strong><span style=\"color: #0000ff;\">Audiencias de <\/span><\/strong><\/span><span style=\"color: #000000;\"><strong><span style=\"color: #0000ff;\">Calidad<\/span><\/strong><\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=\u00bbtxt1&#8243;]<\/p>\n<h5><span style=\"color: #000000;\">Implementamos nuestra propia metodolog\u00eda integral de calidad, que incluye controles previos a la encuesta, durante la encuesta y posteriores a la misma para filtrar las respuestas de baja calidad<\/span><\/h5>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><strong>Certificado<\/strong><\/span><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40960\" src=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ESOMAR_logo.png?resize=119%2C120&#038;ssl=1\" alt=\"\" width=\"119\" height=\"120\" srcset=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ESOMAR_logo.png?w=298&amp;ssl=1 298w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ESOMAR_logo.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 119px) 100vw, 119px\" \/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40962\" src=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ISO_9001-2015.svg.png?resize=131%2C120&#038;ssl=1\" alt=\"\" width=\"131\" height=\"120\" srcset=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ISO_9001-2015.svg.png?resize=300%2C274&amp;ssl=1 300w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ISO_9001-2015.svg.png?resize=1024%2C936&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ISO_9001-2015.svg.png?resize=768%2C702&amp;ssl=1 768w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ISO_9001-2015.svg.png?resize=1536%2C1404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/ISO_9001-2015.svg.png?resize=2048%2C1872&amp;ssl=1 2048w\" sizes=\"(max-width: 131px) 100vw, 131px\" \/><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=\u00bb\u00bb el_class=\u00bbbtn_zkr_blue\u00bb]<\/p>\n<p style=\"text-align: left;\"><a href=\"#form\">Pide una demo<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb40942&#8243; img_size=\u00bbfull\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb disable_element=\u00bbyes\u00bb el_class=\u00bbbg-logos\u00bb css=\u00bb.vc_custom_1725544494393{background-color: #020202 !important;}\u00bb el_id=\u00bblogos\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/6&#8243;][vc_column_text]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37816 size-medium\" src=\"https:\/\/zinklar.com\/wp-content\/uploads\/2024\/03\/seat-cupra-seeklogo.white_.svg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"139\" data-permalink=\"https:\/\/zinklar.com\/es\/bayer-black\/\" data-orig-file=\"https:\/\/zinklar.com\/wp-content\/uploads\/2023\/06\/bayer-black.svg\" data-orig-size=\"55,54\" data-comments-opened=\"1\" data-image-meta=\"[]\" data-image-title=\"bayer-black\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/zinklar.com\/wp-content\/uploads\/2023\/06\/bayer-black.svg\" class=\"size-medium wp-image-139 aligncenter\" src=\"https:\/\/zinklar.com\/wp-content\/uploads\/2024\/03\/bayer_white.svg\" alt=\"\" width=\"300\" height=\"294\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][vc_column_text]<\/p>\n<div id=\"homelogozona1\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37812 size-medium aligncenter\" role=\"img\" src=\"https:\/\/zinklar.com\/wp-content\/uploads\/2024\/03\/tous-white.svg\" alt=\"\" width=\"300\" height=\"300\" \/><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][vc_column_text]<\/p>\n<div id=\"homelogozona2\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32412 size-medium aligncenter\" role=\"img\" src=\"https:\/\/zinklar.com\/wp-content\/uploads\/2024\/03\/att-white.svg\" alt=\"\" width=\"300\" height=\"300\" \/><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][vc_column_text]<\/p>\n<div id=\"homelogozona3\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32413 size-medium\" src=\"https:\/\/zinklar.com\/wp-content\/uploads\/2024\/03\/reckitt_white.svg\" alt=\"\" width=\"300\" height=\"300\" \/><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"143\" data-permalink=\"https:\/\/zinklar.com\/es\/hershey-black\/\" data-orig-file=\"https:\/\/zinklar.com\/wp-content\/uploads\/2023\/06\/hershey-black.svg\" data-orig-size=\"79,22\" data-comments-opened=\"1\" data-image-meta=\"[]\" data-image-title=\"hershey-black\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/zinklar.com\/wp-content\/uploads\/2023\/06\/hershey-black.svg\" class=\"aligncenter wp-image-143 size-medium\" src=\"https:\/\/zinklar.com\/wp-content\/uploads\/2024\/03\/hershey_white.svg\" alt=\"\" width=\"300\" height=\"300\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb css=\u00bb.vc_custom_1725547832492{background-color: #e3e3e3 !important;}\u00bb el_class=\u00bbbg2 block2&#8243;][vc_column width=\u00bb1\/2&#8243;][vc_column_text el_class=\u00bbtitle2&#8243;]<\/p>\n<h2><span style=\"color: #000000;\"><b>Comprobaciones <\/b><\/span><span style=\"color: #000000;\"><b><span style=\"color: #0000ff;\">Pre-Encuesta<\/span><\/b><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=\u00bblist-template\u00bb]<\/p>\n<ul>\n<li class=\"txt\"><span style=\"color: #000000;\"><strong>Detector de bots:<\/strong> detectamos y eliminamos bots a trav\u00e9s del an\u00e1lisis de datos de huellas digitales.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Duplicados y exclusiones:<\/strong> nuestro software detecta duplicados utilizando datos del dispositivo, IP y ubicaci\u00f3n, lo que garantiza la diversidad del grupo.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb40997&#8243; img_size=\u00bbfull\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb el_class=\u00bbbg2 block2&#8243; css=\u00bb.vc_custom_1725540407253{background-color: #e3e3e3 !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb41003&#8243; img_size=\u00bbfull\u00bb][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_empty_space][vc_column_text el_class=\u00bbtitle2&#8243;]<\/p>\n<h2><span style=\"color: #000000;\"><b>Controles <\/b><\/span><span style=\"color: #000000;\"><b><span style=\"color: #0000ff;\">Durante la Encuesta<\/span><\/b><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=\u00bblist-template\u00bb]<\/p>\n<ul>\n<li class=\"txt\"><span style=\"color: #000000;\"><strong>Preguntas abiertas:<\/strong> analizamos el contenido y la velocidad de las respuestas y deshabilitamos pegar texto para garantizar respuestas reflexivas.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Preguntas trampa:<\/strong> a\u00f1adimos preguntas fuera de contexto para detectar encuestados desinteresados.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Respuestas r\u00e1pidas y lentas:<\/strong> los l\u00edmites de lectura identifican a quienes responden demasiado r\u00e1pido o demasiado lento.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Uniformidad en las respuestas:<\/strong> detectamos patrones de calificaciones en las subpreguntas, lo que indica una finalizaci\u00f3n apresurada.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content_no_spaces\u00bb el_class=\u00bbbg2 block2&#8243; css=\u00bb.vc_custom_1725540407253{background-color: #e3e3e3 !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_column_text el_class=\u00bbtitle2&#8243;]<\/p>\n<h2><span style=\"color: #000000;\"><b>An\u00e1lisis <\/b><\/span><span style=\"color: #000000;\"><b><span style=\"color: #0000ff;\">Post-Encuesta<\/span><\/b><\/span><\/h2>\n<p>[\/vc_column_text][vc_column_text css=\u00bb\u00bb el_class=\u00bblist-template\u00bb]<\/p>\n<ul>\n<li class=\"txt\"><span style=\"color: #000000;\"><strong>Coherencia de la encuesta con IA:<\/strong> los Modelos de Lenguaje Extenso (LLM) verificar\u00e1n la coherencia l\u00f3gica de las respuestas.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb41005&#8243; img_size=\u00bbfull\u00bb][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1726153583974{background-color: #FF6369 !important;}\u00bb][vc_column width=\u00bb2\/3&#8243;][vc_column_text css=\u00bb\u00bb]<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"color: #ffffff;\">Si todav\u00eda quieres saber m\u00e1s sobre c\u00f3mo<\/span><br \/>\n<span style=\"color: #000000;\">gestionar la calidad de tu audiencia<\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=\u00bb\u00bb el_class=\u00bbbtn_zkr_black\u00bb]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/zinklar.com\/es\/ebooks-y-guias\/guia-definitiva-sobre-la-calidad-de-los-datos-de-las-muestras-online\/?utm_source=nurturing&amp;utm_medium=email&amp;utm_campaign=ES-CTNT-24Q3-Panel_Quality\">Descarga la Gu\u00eda<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/3&#8243;][vc_column_text css=\u00bb\u00bb]<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"41027\" data-permalink=\"https:\/\/zinklar.com\/es\/ebooks-and-guides\/guia-definitiva-sobre-la-calidad-de-los-datos-de-las-muestras-online\/attachment\/quality_audiences-landing-es-2\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?fit=2000%2C1200&amp;ssl=1\" data-orig-size=\"2000,1200\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"quality_audiences-landing-ES\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?fit=1024%2C614&amp;ssl=1\" class=\"alignright wp-image-41027 size-full\" src=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?resize=1200%2C720&#038;ssl=1\" alt=\"\" width=\"1200\" height=\"720\" srcset=\"https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?resize=1024%2C614&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?resize=768%2C461&amp;ssl=1 768w, https:\/\/i0.wp.com\/zinklar.com\/wp-content\/uploads\/2024\/09\/quality_audiences-landing-ES.png?resize=1536%2C922&amp;ssl=1 1536w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00bbbanner\u00bb css=\u00bb.vc_custom_1725548004161{background-color: #dadada !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbtitle-banner\u00bb]<\/p>\n<h2><span style=\"color: #000000;\"><strong>Descubre lo que <span style=\"color: #0000ff;\">Zinklar <span style=\"color: #000000;\">puede hacer por tu marca<\/span><\/span><\/strong><\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=\u00bbtxt-banner\u00bb]<\/p>\n<h5><span style=\"color: #000000;\">Reserva una reuni\u00f3n con uno de nuestros expertos y te ense\u00f1ar\u00e1:<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text 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