# Zinklar | The AI Consumer Insights Platform > Source: https://zinklar.com/ From business question to reliable answer, in one agentic workflow. Real consumers, no middlemen, no waiting. You stay in control, numbers you can defend. ## Hero ### Headline Research evolved Have you? Step up and grow your - category - knowledge - impact - brand Zinklar takes you from business question to reliable answer, end to end. One agentic workflow, real consumers, no middlemen, no waiting. You stay in control at every step, and every number is one you can defend. ### Subtitle Closing Built for marketing and research teams ready to lead the change ## Whichever team you're on, lead the change. Insights teams Become the team the business can't decide without. Zinklar's AI does the legwork so your expertise scales: more studies, deeper, faster. - Reproducible, defensible numbers the business trusts. - More studies in-house, in hours not weeks. - Board-ready decks, built straight from the analysis. Marketing teams Get researcher-level insights, on your own. Zinklar's AI brings research-grade rigour in-house, so you decide at the speed of your market. - Test concepts, ads and packs before you spend. - Always-on brand and audience tracking. - Reliable answers off the platform, no debrief wait. ## AI is about to be everywhere. That's not the advantage. Soon every platform will have it. The advantage isn't access, it's judgment. Knowing what to feed the AI, where to trust it, and where to keep it out. Get that right and AI does remarkable work. Get it wrong and it guesses with confidence. We built Zinklar to get it right. ## Four agents, one research cycle. We designed our AI to think like a researcher: it designs the study, runs the interview, and reads the results the way a good researcher would. But we drew a hard line: it never does the math. Numbers run on a purpose-built engine: same input, same result, every time. ### Survey Agent A research designer and programmer in one: proposes KPIs and structure, then programs it natively in seconds. Stage 1 · Design Concept test for a new ready-meal range. Survey Agent - Designs from your objective with Zinklar's methodology, KPIs, questions, structure - Programs it natively: routing logic, quotas, screeners, MaxDiff included - Reviews logic, fixes wording, translates to any language - Versions every change, restore any prior version Works from a pasted brief, doc or Excel, not a rigid template. ### Interviewer Agent Interviews each respondent inside the survey, probing every open answer to reach the why. Stage 2 · Ask I just buy whatever's quickest when I'm tired. Interviewer Agent - Follows up like a moderator, the Five Whys, to reach the why - Accepts voice answers, transcribed, longer and richer - Auto-codes every open answer into codes and nets - Summarizes each interview and the full set Quali depth at quant scale, the why, captured live. ### Insights Agent A conversational analyst on the results page that calculates and interprets, and never invents a number. Stage 3 · Analyze Break down AI usage by age group. Insights Agent - Answers in natural language, a deterministic engine runs the maths, the AI only plans and explains - Cross-tabs, segmentations and filters on the fly - Significance testing, key-driver analysis and TURF - Outputs text, tables (CSV) and charts (PNG) Never invents numbers, the math is deterministic. ### Presentation Agent Generates a complete, on-brand deck straight from the analysis, refined just by asking, all inside the platform. Stage 4 · Present Turn this into a board-ready deck. Presentation Agent - Builds a structured deck, cover, methodology, sections, conclusions - Grounded in the same engine that answers your questions - Refines conversationally, slide by slide - Applies your branding, colors, typography, light or dark On-brand and grounded, presented inside the platform. ## Real, verified consumers. In every market. Every response runs through Zinklar Sentinel , our AI-powered quality system. It verifies each answer comes from a real, verified human, and that the answer itself is genuine, not rushed, faked or synthetic. ### Qc Zinklar Sentinel 532 entered 400 passed 132 caught: fraud, bots, careless answers, synthetics. ## Built by researchers who've done your job. The platform was designed by veterans of leading research agencies. Every support conversation is with a seasoned insights professional. Platform speed, agency judgment. ## What teams decide with Zinklar. Habits, needs, what's shifting, and why. Test concepts and packs before you commit. Pre-test creative, know what will land. One reliable read, every wave, every market. Same platform. Same reliable number underneath each one. ## The teams that shipped faster this quarter. ### Featured Case +10% NPS in a year Tous Tous put one reproducible NPS study in every store, from leadership to the floor, and lifted it 10% in a year. Zinklar lets us validate decisions fast; its AI makes open-ended questions and their analysis scalable. Zinklar innovates constantly, always generating more value and new possibilities. Patricia Moreno González Insights Manager Moeve What we value most about Zinklar is its speed and ease of use. Within a few hours we get relevant insights, and the AI assistant helps us interpret the responses and draw conclusions very efficiently. Fernanda Zettler Senior Brand Manager Dr. Oetker Zinklar has become an essential partner for our Global Innovation Marketing team. It allows us to validate concepts, understand consumer reactions across markets and make informed decisions at every stage of the innovation process. The platform is intuitive, agile and continuously evolving to deliver even greater value. Júlia Sala Global Marketing Manager Henkell Freixenet We are really happy with the results, and the process has been very useful thanks to its agility and speed. It is always reassuring to test and move forward with confidence when there is so much investment behind it. Ángela Esteve Marketing Manager Alsa An easy-to-use methodology and system that lets us test concepts with our target audience quickly and with very fast results. Romina Vázquez Cristo Marketing BU Manager ISDIN The most valuable benefit of Zinklar is the ability to respond quickly to retailer requests. Juan Antonio Villegas Market Research Manager Televisa-Univision Easiest set-up in history. Nina Jakubowska Senior Brand Manager Reckitt Before we were making decisions with gut, now we use data. Dámaris Álvarez Redondo Communication & Advertising Manager Cacaolat Zinklar is a time-saving tool that lets us do more with less. Álvaro Gallego Global CRM Manager Tous ## Numbers 80 + countries 140 M+ consumers reached 1 day question to answer (instead of 4 weeks) Zinklar Sentinel screens every sample on top of each panel's own controls. Real humans, real answers. Sentinel removes the rest. Certified by ## Bring a question. Leave with the answer. Tell us your question and we'll show you the whole arc, end to end.