Knowledge base

Tracking Surveys

How to create your own Tracking project.

Entry point

In order to create your Tracking project go to the Multiprojects tab at the top of the page and click on “New Multiproject”.

Projects Selection

Select an existing finalised or ongoing project to start your Tracking project. Zinklar will capture its specifications and make it the base for your Tracking project. You will be able to adapt the questionnaire wave by wave but the structure will remain the same.

Choosing tracking

Select the Tracking option. Name your Tracking study and click on “Create”. Now the study you selected to start your Tracking project has been duplicated so that you can launch the second wave and start comparing results.

Country and Language

When creating a Tracking project, the country and language will need to be consistent across waves, which is why you will not be able to modify them.
We recommend that you include the wave number inside the name of each single project so that it will be easier for you to manage them.

Translations

The translation option will still be available in case you need to add ad-hoc questions for a specific wave in a language that you don’t know. As per every Tracking project, the target will have to remain constant across waves, which is why you will not see the profile option. You can look at the summary box on the right side of the screen to see what profile you are using.

Target Selection

You can select a different sample size from the original template although we recommend you to keep it consistent with the previous wave.
Consider if you need to exclude respondents from previous waves in order to avoid bias. You can do that via the corresponding box at the bottom of the page.

Review your Target selection

Always look at the summary on the right side of your screen to view all the selected options.

Configure your Survey

After you are done with the target selection you can move to the second step of the questionnaire (Configure Survey) by clicking on the arrow on the top bar.

Survey structure

You should now be seeing the same questionnaire as in the previous wave. You will notice that both questions and answers have a grey background: that’s because they cannot be changed, the template needs to remain the same.

Hiding Questions

You can decide to hide a question that you don’t need for a specific wave by activating the corresponding pill located above it. By doing so, the question will not appear in the results of that specific wave and it will display as N/A. (Not Applicable) in your Tracking Multiproject results until you include it again in a future wave.

Hiding Answers

You can decide to hide any answer option that you don’t need for a specific wave by clicking on the eye contained in the answer box. By doing so, the answer option will not appear in the results of this specific wave and it will display as N/A in your Tracking Multiproject results until you include it again in a future wave. Remember that if you hide a question, there is no need to hide its answers (it will be implicit in the action).

Adding extra Answers

You can decide to add a new answer to a question, up to a maximum of 10 total answers. By doing so, the new answer will show in the results of the single wave and in the Tracking Multiproject results. They will become an integral part of the questionnaire structure for future waves.

Adding extra Questions

You can decide to add one or more questions to the survey and place them wherever you want. These new questions will show in the results of the single wave and in the Tracking Multiproject results. They will become an integral part of the questionnaire structure for future waves.

Linked Answers & Logic Jumps

Remember that any logic jump you have set can be impacted by the action of hiding a question. If you hide a question that has a logic jump applied to it, all other affected questions will also be automatically hidden.

Questionnaire order

Because the questionnaire structure needs to remain the same in order to be compared, the system will not allow you to move questions around (something you would be able to do if you were working on an independent survey).

For the same reason, the system will not allow you to delete any questions or change the questions’ settings. You are, however, allowed to change images and videos contained in a question or answer in case they are out of date for a specific wave.

Preview your Survey

You can access the preview at any time to verify the flow of your new wave. Remember that any question or answer you hide will not show for this wave and thus will not show in the preview. Once you are done with the questionnaire you can click on the arrow at the top-right side of the page to move on to the last step (Launch the project).

Multiprojects page

If you now save the project and return to the Multiprojects tab you will see that a new box with the name you chose earlier has appeared. You will see that 2 projects are now part of your Tracking Multiproject. You will only be able to access results when at least 2 projects are finalized.

Managing your Multiproject

If you click on the 3 dots on the top right side of your Tracking project box, you can then click on “Manage Multiproject”. From here you are able to see what projects are part of this study and what their current status is.

Adding and Removing projects

You can decide to view the results of each single project (especially if you had different ad hoc questions for certain waves) and you can decide to remove any single project from the Tracking study. This option is useful especially for draft projects in case you realise you don’t need them anymore or that you made a mistake in creating the questionnaire. (Removing projects from the Multiproject will not eliminate them from your account, they will still exist in your Projects page.)

Viceversa, if you eliminate them from your Projects page, they will automatically be removed from the Multiproject as well. You will not be able to delete all projects. At least one project is necessary to keep the structure of the survey.

From the Multiproject menu, you can select “Add new project” by clicking on the corresponding action. You will then repeat the previously explained tasks.

Multiproject Results

You can only work on one draft at a time to add to your Tracking Multiproject. You’ll only be able to create a new draft once the latest wave has been launched. Once you have at least two finalized projects, you will be able to access the results by clicking on your Multiproject box. Depending on the total number of projects and interviews, the results may take a few more seconds to load.

On the left side of your screen you can see the aggregated age, gender and area demographics for all the waves that are part of your Multiproject. You can filter results for these variables at all times.

Wave selection

On the top bar you will find the waves box. You can decide to view any wave you are particularly interested in that is inside the Multiproject. The minimum number of waves that can be displayed at the same time is two.

Results view modes

When you look at the results for each question you will notice that you can choose between Graph View and Table View. Both options are available for Single Answer, Multiple Choice, Numeric, Yes/No, and Single Score. Ranking, Multiple Score, and Matrix questions only support the graph view.

Open-ended questions cannot be compared. For these types of questions, you will be able to navigate the different waves by clicking on the corresponding dates at the top of the question box.

Percentages, Absolutes, Average

For each question you can view results in percentages or in absolute values and you can view the average across waves (which will add a new column to the graph). Once you go back to your Projects tab, you will see an icon in each box of the projects that are part of a Tracking study.

And that’s all you need to know to create your first tracking project!