Media effectiveness

Identify the right profiles and media audiences to build the right media plans to boost the ROI of your advertising budget

Identify the correct profiles


Understand your target buyer by gathering information on demographics, behaviour, attitudes, media exposure and anything else that can help you addressing your advertising in an even more effective way.

Measure the ROI of advertising


Prove the success of your campaigns and find insights to continue improving your media plan in an iterative way.

Design effective media plans


Share your insights with your media planning agencies to help them design plans that will maximise the impact of your advertising. Select the right media and time to find your buyers more easily.

Begin using the always-on intuitive insights platform:

  • Access to over 140 million consumers in 80 countries
  • Utilize a rich bank of survey templates
  • Results as fast as in a few hours
  • Highest research standards
  • Full-analytical capabilities and interactive dashboard

Start your study today

Tell us your research need and we will help you shape it. Our team of experts will advise you on the definition of the survey and will accompany you at every step of the research project.