Real-Time COVID-19 indicators by Zinklar
Where we are on the curve:
Situation point between 0 (initial phase)
and 10 (end of the pandemic).
Percentage of optimistic people:
% of people that think the situation
will improve as of now.
Tracking how consumption behaves during the new normal
Changes in consumer behaviour, changes which are likely to stick, new economic environment
and how to approach the consumer in the next months.
Insights for a specific day and country
The cleaning diligence seen at the start of the pandemic is starting to wear-off. Whereas in July more than half were cleaning more often than before COVID, in October on balance less than half are now cleaning more. Similarly, those using more bleach than before COVID has dropped significantly to just 1 in 4 people.
The high overall pessimism towards the situation in the UK has reduced versus two weeks ago, but concern for the economy and public health remains. 7 in 10 people continue to believe the economy will worsen, whilst almost half (48%) continue to think that public health will worsen.
The new normal continues and the English are not convinced that the situation will improve. In the last 15 days, there has been an increase of 20% in pessimism towards the situation in the country, where they perceive that the situation at a general level, health and the economy will worsen.
Pessimism increases. Those who previously were optimistic (44% will improve the country’s situation on 21 July), today see the situation in the UK in a pessimistic way, where 42% consider that the country’s situation will worsen (18 pts of difference vs the previous wave).
Amazon (18%) and Tesco (14%) are the brands that have generated the most connection with consumers. Amazon for its wide catalog of products and home delivery and Tesco for its wide variety of products at affordable prices and home delivery.
The pandemic has put at risk the continuity of small businesses and the Spanish are empathetic in offering their support, where 1 in 2 are buying and will continue to buy in the midterm (during 2021) in small stores (54% vs 42% last wave) and neighbourhood stores (59% vs 48% last wave).
After 2 and a half months since the first tracking measurement, you can see how the frequency of cleaning in the home is decreasing as the new normality advances: minus 11pts. vs. the July measurement (45% vs. 56%).
In the remainder of the year, 1 in 10 Spaniards (12%) are considering changing banks, which represents 7 pts. more than the wave of the month of July.
The saying goes: We are what we eat! As a measure to stay healthy, 4 out of 10 Spaniards are changing or thinking of changing their eating habits by reducing the consumption of sweets.
70% of Spaniards show more attention to hygiene measures, with Mercadona (20%) being the most outstanding company for its value for money and hygiene measures implemented as a result of the pandemic.
After the pandemic’ s aftermath, 1 in 4 Mexicans (27% now vs. 17% last week) value the fact that brands show solidarity and offer donations to entities working to improve the situation caused by COVID-19.
More optimism. 1 in 4 Mexicans (28%) trust that their economic situation will improve (variation of + 13pts vs wave 1). However, they are still cautious and are taking measures to contain spending, among which there is an increase in the purchase of white label products (8% previous wave vs 14% today).
Mexicans are more optimistic. Indicators move towards the positive pole in all areas. The situation will improve: + 9p. Country situation, +13p. Economics +11p. Health and +10p. Personal situation). Also, a third thinks that things will go back to the way they were in the next 5 to 11 months.
2/3 of Mexicans pay more attention to their health compared to the previous month. More than half are improving their eating habits: 57% are looking for a more balanced diet and 54% add natural products to the shopping cart.
An increasing concern for the French is their own expense level, which is increasingly seen as getting worse for 4 in 10 people. Finding promotions / sales products is now important for over 2 in 3 people.
Personal finances (savings level) in some cases have been maintained (54%) and others have improved (15%) vs before COVID-19; 2 out of 5 French will control spending on food until the end of the year.
French consider that the current situation will be 1 year or more. A decrease in the intention to purchase disinfectant products is already observed in the short term -10 pts. from the wave of July.
4 out of 5 French people are taking measures to control household spending, where promotions and offers play a key role in saving.
Pessimism continues to increase in Germany, with almost half the population believing the situation will worsen (49%). This is significantly higher than in July (36%).
2 out of 5 consider that the country’s situation will worsen again (increase in pessimism of 11pts.) and 40% perceive that health on a national level will have a relapse (variation of + 12pts. vs previous wave).
7 months after the first case of COVID-19, Germans continue to be cautious. Half the population maintains the same attention towards hygiene measures in public places (49%) and food safety (53%).
More than half of the Germans consider that their economy at home (income and expenses) will remain stable as now and they foresee that this situation will extend for the next 3 months.
Chileans show a greater interest in improving their health: 6 out of 10 mention that they have changed or plan to change their eating habits to have a more balanced diet (62% now vs 44% July wave).
Chileans have taken the initiative to buy products with less plastic and support the consumption of national products. Furthermore, they want these actions to be sustained in the long term.
The Lider supermarket chain (15% spontaneous mentions) is considered one of the establishments that has generated greater relevance for having quality products at more affordable prices.
42% of people are paying more attention to how much they spend, a 10% increase from September. They are also finding cheaper brands (43%) and go to cheaper stores (47%) significantly more than in July.
There is an improvement in the general situation and in personal finances. 2 of 5 still control their expenses as a preventive measure, assessing positively any action brands can do to help them save.
Almost half of Americans are optimistic about the return to the pre-COVID-19 situation in the next 11 months and another large group (43%) thinks that it will last more than 1 year.
Get your category insights now
You need research now more than ever
Data is the answer to face uncertainty. You need to know how consumers in your category feel and how they behave as we go through this pandemic.
Clients are launching their own trackings
Brands are monitoring the home consumption on a daily basis, as the lockdown has had a huge impact on the volume, frequency and ways of consuming products.
What they are doing with the insights
The insights are being used to develop marketing and product initiatives, which they test before launch but also afterwards to measure their effectiveness.
What your tracking would look like
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