Adapt your strategy to the current situation.

Real-Time COVID-19 indicators by Zinklar

Situation Index

5.9

Where we are on the curve: Situation point between 0 (initial phase) and 10 (end of the pandemic).

Confidence Index

40%

Percentage of optimistic people: % of people that think the situation will improve as of now.

Normality Period

12

Months to normal: When the majority of people think we will be back to normal.

Tracking how consumption behaves during the new normal

Changes in consumer behaviour, changes which are likely to stick, new economic environment and how to approach the consumer in the next months.

Insights for a specific day and country

United Kingdom

Searching for promotions remains key for 48% of households, but actions like buying supermarket own brands and buying larger formats/packs are significantly less important compared to 6 months ago (-15% and -12% respectively).

United Kingdom

As a COVID vaccine appears on the horizon, for the first time since July those who think the situation in the UK will improve (36%) now outweigh those who think it will get worse (26%). Significantly, those who think it will get worse is half of what it was at the start of November.

United Kingdom

As the UK enters a second lockdown, consumers continue to expect brands to treat their employees fairly and support them during the crisis (55%) and help customers by reducing prices (52%). This has remained consistent through the pandemic.

United Kingdom

The cleaning diligence seen at the start of the pandemic is starting to wear-off. Whereas in July more than half were cleaning more often than before COVID, in October on balance less than half are now cleaning more. Similarly, those using more bleach than before COVID has dropped significantly to just 1 in 4 people.

United Kingdom

The high overall pessimism towards the situation in the UK has reduced versus two weeks ago, but concern for the economy and public health remains. 7 in 10 people continue to believe the economy will worsen, whilst almost half (48%) continue to think that public health will worsen.

United Kingdom

The new normal continues and the English are not convinced that the situation will improve. In the last 15 days, there has been an increase of 20% in pessimism towards the situation in the country, where they perceive that the situation at a general level, health and the economy will worsen.

United Kingdom

Pessimism increases. Those who previously were optimistic (44% will improve the country’s situation on 21 July), today see the situation in the UK in a pessimistic way, where 42% consider that the country’s situation will worsen (18 pts of difference vs the previous wave).

United Kingdom

Amazon (18%) and Tesco (14%) are the brands that have generated the most connection with consumers. Amazon for its wide catalog of products and home delivery and Tesco for its wide variety of products at affordable prices and home delivery.

Spain

Following the news published a couple of weeks ago regarding the possible commercialization of the vaccine against COVID starting on the 1st quarter of 2021, the Spanish are becoming more optimistic about the country’s situation in the coming months.

Spain

The news of the COVID vaccine has “injected” hope, as 3 out of 10 think the national health will improve, the highest since July. This shows in the perception of improvement, where over a third (36%) believe the situation will improve vs. the average of the 7 previous waves (18%).

Spain

New state of emergency: the pessimism shown remains, where 7 of 10 Spaniards believe that the situation will worsen both in health and country situation. Black Friday: This week sees a decline in online shopping as 37% will continue to purchase online in 2020.

Spain

The pandemic has put at risk the continuity of small businesses and the Spanish are empathetic in offering their support, where 1 in 2 are buying and will continue to buy in the midterm (during 2021) in small stores (54% vs 42% last wave) and neighbourhood stores (59% vs 48% last wave).

Spain

After 2 and a half months since the first tracking measurement, you can see how the frequency of cleaning in the home is decreasing as the new normality advances: minus 11pts. vs. the July measurement (45% vs. 56%).

Spain

In the remainder of the year, 1 in 10 Spaniards (12%) are considering changing banks, which represents 7 pts. more than the wave of the month of July.

Spain

The saying goes: We are what we eat! As a measure to stay healthy, 4 out of 10 Spaniards are changing or thinking of changing their eating habits by reducing the consumption of sweets.

Spain

70% of Spaniards show more attention to hygiene measures, with Mercadona (20%) being the most outstanding company for its value for money and hygiene measures implemented as a result of the pandemic.

Mexico

Mexico is going through a new infection surge, which generates concern regarding the health sector’s evolution. Over half (56%) believe the nation’s health will continue to worsen – an ongoing growth (55% end of October) which is increasingly close to the indicators reported in July (62%).

Mexico

The uncertainty for the national health has returned and almost reaches the levels of the beginning of the new normality (62% measurement of July). Today, 55% of Mexicans believe that the health situation at the national level will worsen. (+11pts. vs. beginning of October).

Mexico

After the pandemic’ s aftermath, 1 in 4 Mexicans (27% now vs. 17% last week) value the fact that brands show solidarity and offer donations to entities working to improve the situation caused by COVID-19.

Mexico

More optimism. 1 in 4 Mexicans (28%) trust that their economic situation will improve (variation of + 13pts vs wave 1). However, they are still cautious and are taking measures to contain spending, among which there is an increase in the purchase of white label products (8% previous wave vs 14% today).

Mexico

Mexicans are more optimistic. Indicators move towards the positive pole in all areas. The situation will improve: + 9p. Country situation, +13p. Economics +11p. Health and +10p. Personal situation). Also, a third thinks that things will go back to the way they were in the next 5 to 11 months.

Mexico

2/3 of Mexicans pay more attention to their health compared to the previous month. More than half are improving their eating habits: 57% are looking for a more balanced diet and 54% add natural products to the shopping cart.

France

The lockdown measures appear to have changed perceptions of the COVID situation. For the first time since July, more people think the situation will improve (43%) rather than get worse (26%).

France

As France adapts to its second lockdown, actions to improve people’s wellness at home have returned; more than half of France claim to be exercising more this month.

France

3 in 4 people in France now believe the situation will get worse, the highest since July, and most (56%) believe it will be 1 year or more before normality returns.

France

An increasing concern for the French is their own expense level, which is increasingly seen as getting worse for 4 in 10 people. Finding promotions / sales products is now important for over 2 in 3 people.

France

Personal finances (savings level) in some cases have been maintained (54%) and others have improved (15%) vs before COVID-19; 2 out of 5 French will control spending on food until the end of the year.

France

French consider that the current situation will be 1 year or more. A decrease in the intention to purchase disinfectant products is already observed in the short term -10 pts. from the wave of July.

France

4 out of 5 French people are taking measures to control household spending, where promotions and offers play a key role in saving.

Germany

Significantly less cleaning is taking place compared to previous months. While 44% of households were cleaning more than before COVID-19 in July, only 25% do so today.

Germany

This November, as the situation worsens, 1 in 4 consumers also want brands to now ‘make donations to entities working to improve the situation caused by COVID-19’.

Germany

As the pandemic worsens in Germany, confidence in the economy is at its lowest since July, with 70% believing it will get worse. The same number also believe it will be 1 year or more before normality returns.

Germany

Pessimism continues to increase in Germany, with almost half the population believing the situation will worsen (49%). This is significantly higher than in July (36%).

Germany

2 out of 5 consider that the country’s situation will worsen again (increase in pessimism of 11pts.) and 40% perceive that health on a national level will have a relapse (variation of + 12pts. vs previous wave).

Germany

7 months after the first case of COVID-19, Germans continue to be cautious. Half the population maintains the same attention towards hygiene measures in public places (49%) and food safety (53%).

Germany

More than half of the Germans consider that their economy at home (income and expenses) will remain stable as now and they foresee that this situation will extend for the next 3 months.

Chile

Three weeks ago, pessimism was on the decline, Chileans’ were already beginning to perceive improvements at the country and health level, however, this week we see how discouragement is increasing.

Chile

A decrease in the obsession with cleaning, mainly in the frequency of washing clothes is beginning to be observed. Lowest levels since the beginning of the new normality (24% now vs 36% in July).

Chile

Chileans show a greater interest in improving their health: 6 out of 10 mention that they have changed or plan to change their eating habits to have a more balanced diet (62% now vs 44% July wave).

Chile

Chileans have taken the initiative to buy products with less plastic and support the consumption of national products. Furthermore, they want these actions to be sustained in the long term.

Chile

The Lider supermarket chain (15% spontaneous mentions) is considered one of the establishments that has generated greater relevance for having quality products at more affordable prices.
On the eve of election day, opinions on the COVID situation in the US are slightly leaning towards improvement – 41% think it will improve versus 35% who think it will be worse.

United States

Just as the US election proved a split issue, so are opinions on the COVID situation in the US. People are balanced equally on whether the COVID situation will improve or get worse, at 40% each.

United States

On the eve of election day, opinions on the COVID situation in the US are slightly leaning towards improvement – 41% think it will improve versus 35% who think it will be worse.

United States

42% of people are paying more attention to how much they spend, a 10% increase from September. They are also finding cheaper brands (43%) and go to cheaper stores (47%) significantly more than in July.

United States

There is an improvement in the general situation and in personal finances. 2 of 5 still control their expenses as a preventive measure, assessing positively any action brands can do to help them save.

United States

Almost half of Americans are optimistic about the return to the pre-COVID-19 situation in the next 11 months and another large group (43%) thinks that it will last more than 1 year.

Get your category  insights now

You need research now more than ever

Data is the answer to face uncertainty. You need to know how consumers in your category feel and how they behave as we go through this pandemic.

Clients are launching their own trackings

Brands are monitoring the home consumption on a daily basis, as the lockdown has had a huge impact on the volume, frequency and ways of consuming products.

What they are doing with the insights

The insights are being used to develop marketing and product initiatives, which they test before launch but also afterwards to measure their effectiveness.

What your tracking would look like

Tailored insights about your category or brand that allow you to adapt your strategy in different countries, as well as testing your initiatives.

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