Real-Time COVID-19 indicators by Zinklar
Where we are on the curve:
Situation point between 0 (initial phase)
and 10 (end of the pandemic).
Percentage of optimistic people:
% of people that think the situation
will improve as of now.
Tracking how consumption behaves during the new normal
Changes in consumer behaviour, changes which are likely to stick, new economic environment
and how to approach the consumer in the next months.
Insights for a specific day and country
Amazon (18%) and Tesco (14%) are the brands that have generated the most connection with consumers. Amazon for its wide catalog of products and home delivery and Tesco for its wide variety of products at affordable prices and home delivery.
70% of Spaniards show more attention to hygiene measures, with Mercadona (20%) being the most outstanding company for its value for money and hygiene measures implemented as a result of the pandemic.
2/3 of Mexicans pay more attention to their health compared to the previous month. More than half are improving their eating habits: 57% are looking for a more balanced diet and 54% add natural products to the shopping cart.
4 out of 5 French people are taking measures to control household spending, where promotions and offers play a key role in saving.
More than half of the Germans consider that their economy at home (income and expenses) will remain stable as now and they foresee that this situation will extend for the next 3 months.
The Lider supermarket chain (15% spontaneous mentions) is considered one of the establishments that has generated greater relevance for having quality products at more affordable prices.
Almost half of Americans are optimistic about the return to the pre-COVID-19 situation in the next 11 months and another large group (43%) thinks that it will last more than 1 year.
Get your category insights now
You need research now more than ever
Data is the answer to face uncertainty. You need to know how consumers in your category feel and how they behave as we go through this pandemic.
Clients are launching their own trackings
Brands are monitoring the home consumption on a daily basis, as the lockdown has had a huge impact on the volume, frequency and ways of consuming products.
What they are doing with the insights
The insights are being used to develop marketing and product initiatives, which they test before launch but also afterwards to measure their effectiveness.
What your tracking would look like
Tailored insights about your category or brand that allow you to adapt your strategy in different countries, as well as testing your initiatives.