This guide is dedicated to
Marketing & Insights professionals who want to create effective surveys to gain valuable consumer insights.
Choosing the right question types to include in a market research study is not always easy. In this guide, we walk you through the basics of creating surveys and best practices for choosing the most important questions based on the purpose of your survey. Learn the proper use of rating scale and likert scale questions, demographics questions, leading questions, closed-ended questions or agree or disagree questions.
Create a good survey design and launch a market research study like an insights expert. Download now our free guide of tips to create quality online surveys.