Zinklar Report
UK Sustainable Consumer Expectations
How sustainability impacts purchasing habits in the FMCG sector
Key takeaways
- 76% of consumers want brands to be more transparent in their sustainability practices
- 72% of consumers are willing to change their purchase habits for sustainable products
- 55% of committed British consumers are willing to pay extra for sustainable products
Survey design
Where
UK
Who
400 consumers
When
March 2023
This report is dedicated to
Marketing and Insights professionals interested in understanding the expectations of consumers in the UK regarding sustainability. In this report, Zinklar delves into the new sustainable consumption habits and offers a vision of how sustainability is changing the purchasing preferences of british consumers.
Being aligned with consumer behavior is crucial to success today. Consumers are increasingly aware of global warming and climate change, which has significantly changed their purchase decisions supporting the cause through responsible consumption of environmentally friendly brands.
Download our free report and find out what sustainable products consumers in the UK are willing to pay for. Discover the latest insights on the expectations of the sustainable consumer and determine if your brand is meeting these constantly evolving needs.
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