Zinklar Report

UK Sustainable Consumer Expectations

How sustainability impacts purchasing habits in the FMCG sector

UK Sustainable Consumer Expectations report / Informe sobre expectativas del consumidor sostenible en Reino Unido

Key takeaways

  • 76% of consumers want brands to be more transparent in their sustainability practices
  • 72% of consumers are willing to change their purchase habits for sustainable products
  • 55% of committed British consumers are willing to pay extra for sustainable products

Survey design






400 consumers



March 2023

This report is dedicated to

Marketing and Insights professionals interested in understanding the expectations of consumers in the UK regarding sustainability. In this report, Zinklar delves into the new sustainable consumption habits and offers a vision of how sustainability is changing the purchasing preferences of british consumers.

Being aligned with consumer behavior is crucial to success today. Consumers are increasingly aware of global warming and climate change, which has significantly changed their purchase decisions supporting the cause through responsible consumption of environmentally friendly brands.

Download our free report and find out what sustainable products consumers in the UK are willing to pay for. Discover the latest insights on the expectations of the sustainable consumer and determine if your brand is meeting these constantly evolving needs.

UK Sustainable Consumer Expectations report pages by zinklar

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