Adapting campaign globally

A Spanish laundry detergent brand positioned as mid-tier, with an international portfolio, wants to launch its new ad campaign across the countries it’s present in and have the same impact and communication strength in each one of them. They use Zinklar to find out:

  • Consumer opinions of their new ad campaign
  • If they prefer it to previous ones
  • Optimal campaign copy per country
  • How the campaign performs over time


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