Market Strategy

Get the complete picture of how consumers make decisions in any new category or market.

Detect new markets

 

Gather powerful insights and confirm your business strategy by surveying consumer perception on a topic or category across 80+ countries.

Monitor consumer buying trends

 

Keep track of how purchasing habits and attitudes evolve and get all the answers by segmenting responses by gender, age, social class, country, region & more.

Create compelling insight

 

Gain market authority market by publishing high-quality consumer-driven reports that include the viewpoints of your target customers.

Access templates made by our team

of market research experts

Begin using the always-on intuitive insights platform:

  • Access to over 140 million consumers in 80 countries
  • Utilize a rich bank of survey templates
  • Results as fast as in a few hours
  • Highest research standards
  • Full-analytical capabilities and interactive dashboard

Check out our other solutions

  • Product development

    Discover unmet needs in the market and define the right offer to tackle them. Test your concepts and choose the ones that will take you further.. Test your product, pack, price, and any other aspect in an iterative way throughout your innovation process.

  • Brand

    tracking

    Understand how your brand performs against other market players. Track how your brand performance metrics evolve over time. Find untapped opportunities in markets and consumer segments that you can attract with the right actions.

  • Media

    planning

    Identify the right profiles for your campaigns and ensure you choose the media that match your target audience. Build the right media plans that create the biggest impact for your brand. Track effectiveness and measure the ROI of your advertising investment.

  • Customer

    experience

    Measure the impact of the experience you deliver to your clients as often as you need. Compare your brand experience with your competitors’. Set the right metrics, goals and regular checks to make sure that your entire organization delivers against the expectations you set.

  • Advertising

    testing

    Create creatives that resonate with your audience. Select the executions that work best. Test your ads in different stages of creation – from storyboards to final executions – and ensure that you get all the effectiveness you need to boost your brand growth.

  • E-commerce

    analysis

    Understand purchase habits offline and online. Identify channels and retailers where you outperform your competitors and where you have opportunities of improvement. Define the actions needed to improve in each of them. Evaluate the purchase experience in your website and unveil ways to get even more sales.

  • Opinion

    polls

    Discover what people think about current topics. Use this information to back-up campaigns with solid data evidence. Provide contextual information in your PR outreach. Understand the impact of any type of crisis in your brand and react quickly to address any risk.