Media planning

Set yourself apart and blow your media agency’s mind with robust information on your consumer’s advertising preferences

Identify the correct profiles

 

Understand your target buyer by segmenting responses into age groups, gender, social class, and geography, including country, region, state (US), & city.

Choose the most influential media types

 

Interact more confidently with media planning agencies by preparing profiles that specify your consumers preferred channels i.e., TV, Radio, Out of Home Social media, etc.

Measure the ROI of advertising

 

Create powerful board reports that link a consumer viewing a specific advert on a channel basis vs. overall buying intention or actual final purchase.

Access templates made by our team

of market research experts

Begin using the always-on intuitive insights platform:

  • Access to over 140 million consumers in 80 countries
  • Utilize a rich bank of survey templates
  • Results as fast as in a few hours
  • Highest research standards
  • Full-analytical capabilities and interactive dashboard

Check out our other solutions

  • Product development

    Discover unmet needs in the market and define the right offer to tackle them. Test your concepts and choose the ones that will take you further.. Test your product, pack, price, and any other aspect in an iterative way throughout your innovation process.

  • Market

    strategy

    Get the complete picture of how consumers make decisions in any new category or market. Keep track of how habits and attitudes evolve over time and discover the emerging trends that will help you anticipate your competitors.

  • Brand

    tracking

    Understand how your brand performs against other market players. Track how your brand performance metrics evolve over time. Find untapped opportunities in markets and consumer segments that you can attract with the right actions.

  • Customer

    experience

    Measure the impact of the experience you deliver to your clients as often as you need. Compare your brand experience with your competitors’. Set the right metrics, goals and regular checks to make sure that your entire organization delivers against the expectations you set.

  • Advertising

    testing

    Create creatives that resonate with your audience. Select the executions that work best. Test your ads in different stages of creation – from storyboards to final executions – and ensure that you get all the effectiveness you need to boost your brand growth.

  • E-commerce

    analysis

    Understand purchase habits offline and online. Identify channels and retailers where you outperform your competitors and where you have opportunities of improvement. Define the actions needed to improve in each of them. Evaluate the purchase experience in your website and unveil ways to get even more sales.

  • Opinion

    polls

    Discover what people think about current topics. Use this information to back-up campaigns with solid data evidence. Provide contextual information in your PR outreach. Understand the impact of any type of crisis in your brand and react quickly to address any risk.