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Success Stories

Category:

Entering a new product category

Advertisement Pre-Test, Drivers & Barriers, Funnel & Brand Health, Naming Test, Packaging Test
Use case: Category Consumption - toothpaste

Category consumption exploratory research

Concept / Product Test, Exploratory Phase
Use case: Adapting campaign globally - laundry detergent

Adapting campaign globally

Advertisement Pre-Test, Claim Test, Funnel & Brand Health
Use case: Wrong strategy dismissal - sauces

Wrong strategy dismissal

Advertisement Pre-Test, Packaging Test
Use case: Brand identity renewal - deodorants

Brand identity renewal

Concept / Product Test, Funnel & Brand Health
Use case: Choosing the right communication strategy - energy drink

Choosing the right communication strategy

Advertisement Pre-Test, Funnel & Brand Health
Use case: New target repositioning - dairy product

New target repositioning

Concept / Product Test, Exploratory Phase, Usage & Attitude
Use case: Brand image improvement - health and home products

Brand image improvement

Advertisement Post-Test, Communication Tracking, Funnel & Brand Health, Image & Positioning, Usage & Attitude
Use case: Product relaunch - perfume

Product relaunch

Advertisement Post-Test, Advertisement Pre-Test, Pricing Test, Usage & Attitude

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