Use case: Adapting campaign globally - laundry detergent

Adapting campaign globally

A laundry detergent brand wants to launch its new ad campaign internationally and have the same impact and communication strength in every country. With 3 multi-country studies and a Brand Equity Tracking, we help them find out:
  • Consumer opinions of their new ad campaign
  • Optimal campaign copy per country
  • How the campaign performs over time
  • How to increase their sales by 9%