Use case: Brand identity renewal - deodorants

Brand identity renewal

A brand of deodorants for men realises that consumers consider it to be traditional and old-fashioned, which has a direct impact on its market penetration. They launch multi-country studies, Concept Tests and Funnel and Brand Health studies to find out:
  • What’s causing the problem
  • How to attract new consumers
  • The optimal brand identity
  • +15% market penetration