Use case: Choosing the right communication strategy - energy drink

Choosing the right communication strategy

A brand with a near-unbeatable value proposition is falling behind its category leader and doesn’t know how to close the gap. They launch a Brand Health Tracking, a study to choose the communication strategy and several pretests to find out:
  • The best communication strategy.
  • The impact it has on the brand.
  • How to catch the product category leader.
  • How to increase their sales by 30%.