Entering a new product category

A premium formula milk brand in the child nutrition category wants to enter the children cereal category to offer its consumers a more complete portfolio. They launch a Consumer Habits Tracking, a Naming study, as well as a U&A study, and several Ad Pre-tests to find out:
  • The best way to enter the category
  • The ideal name for the product
  • The impact it will have on the market
  • How to reach 30% of market share

By continuing, you accept the use of cookies. Review the cookie policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close