Entering a new product category

A premium formula milk brand in the child nutrition category wants to enter the children cereal category to offer its consumers a more complete portfolio. They launch a Consumer Habits Tracking, a Naming study, as well as a U&A study, and several Ad Pre-tests to find out:
  • The best way to enter the category
  • The ideal name for the product
  • The impact it will have on the market
  • How to reach 30% of market share