Use case: Wrong strategy dismissal - sauces

Wrong strategy dismissal

A food brand specialised in sauces decides to improve the quality of its top performing product’s formula and the Board feels the urgent need to let consumers know. The Marketing Department isn’t convinced so we help them find out:
  • Consumer’s interest in the new formula
  • What aspects consumers value the most
  • New undiscovered business opportunities
  • How to save over €600,000