What is Zinklar?
The only automated survey platform that allows brands to interact with consumers through their mobiles anytime, anywhere. Zinklar creates unique insights on behaviour and attitudes in every relevant moment.
Native mobile-only
Consumers are constantly online. They’ll provide you with real-time insights that you need whenever you need them through their mobile phones. This enables you to be closer to the consumer Moment of Truth as never before.
360° insights
Combine external and internal data for a complete view of the consumer (Market Research) and your database (CRM). Gain essential insights for your business to compare and analyze how perception differs between consumers and clients.
Research automation
Gain insights and analyse them in real-time. Our DIY survey platform, CRM capabilities and API integration with the best international market research panels, allows you to bring the consumer back into the heart of your decision making.
New types of data
The data collection device (mobile-only) brings you even closer to the transaction, meaning more frequent interactions. It enables you to gain unique insights and measure consumption better than ever. Get the opportunity to receive daily, continuous and quality data.
Measure daily consumption of a specific product or category to be one step ahead of future fluctuations in sales.
Measure 360° media and entertainment consumption to see what, when and where your target is: live and on demand TV, online streaming, social media, music, gaming, browsing, etc.
Qualify TV GRPs by getting the most accurate insights on real time television consumption.
Analyse the media mix efficiency of a campaign and improve it as it’s running.
New uses and occasions
Use Zinklar to gain frequent consumer insights and incorporate them in every decision you make. Discover hidden needs by being consumer-centric, whether it relates to a concept, product, brand, pricing, naming, advertising or a packaging matter.
High-quality traditional market research but even more efficient: Funnel and brand health tracking, exploratory phase, usage and attitude, etc.
New uses of market research: Innovation workshop, real time decision unblocking, design thinking process, new users within companies, e.g. innovation and digital, etc.
New uses and occasions
Use Zinklar to gain frequent consumer insights and incorporate them in every decision you make. Discover hidden needs by being consumer-centric, whether it relates to a concept, product, brand, pricing, naming, advertising or a packaging matter.
High-quality traditional market research but even more efficient: Funnel and brand health tracking, exploratory phase, usage and attitude, etc.
New uses of market research: Innovation workshop, real time decision unblocking, design thinking process, new users within companies, e.g. innovation and digital, etc.