Get the complete picture of how consumers make decisions in any new category or market. Keep track of how habits and attitudes evolve over time and discover the emerging trends that will help you anticipate your competitors.
Understand how your brand performs against other market players. Track how your brand performance metrics evolve over time. Find untapped opportunities in markets and consumer segments that you can attract with the right actions.
Innovation and NPD
Discover unmet needs in the market and define the right offer to tackle them. Test your concepts and choose the ones that will take you further.. Test your product, pack, price, and any other aspect in an iterative way throughout your innovation process.
Create creatives that resonate with your audience. Select the executions that work best. Test your ads in different stages of creation – from storyboards to final executions – and ensure that you get all the effectiveness you need to boost your brand growth.
Identify the right profiles for your campaigns and ensure you choose the media that match your target audience. Build the right media plans that create the biggest impact for your brand. Track effectiveness and measure the ROI of your advertising investment.
Measure the impact of the experience you deliver to your clients as often as you need. Compare your brand experience with your competitors’. Set the right metrics, goals and regular checks to make sure that your entire organization delivers against the expectations you set.
Shopper and retail
Understand purchase habits offline and online. Identify channels and retailers where you outperform your competitors and where you have opportunities of improvement. Define the actions needed to improve in each of them. Evaluate the purchase experience in your website and unveil ways to get even more sales.