Market research types
Exploratory Phase
Explore your category and find your target to design subsequent studies before conducting in-depth research into more specific subjects.
Usage & Attitudes
Understand your market. Who is buying what, from where and how often as well as attitudes towards your brand and competitors.
Concept and Product Testing
Discover the potential of new ideas and identify areas for improvement before turning them into products and marketing them.
Name Testing
Find out if the name you want to give your product transmits the values you want it to and if consumers will understand your product.
Claim Testing
Discover the claim that best conveys your brand and has the highest potential to distinguish you and increase engagement.
Pack Testing
Getting your packaging right is as essential as having a great product. If it doesn’t attract the attention of consumers, they won’t buy it.
Price Testing
Price is a key factor when deciding whether or not to purchase a product. Understand which price points are too high or too low.
Ad Pre-Testing
Thinking of launching a new campaign? With an advertising pre-test you can get consumer feedback and make sure you nail it!
Communication Tracking
Check how effectively your communications capture consumers’ attention and what feelings they associate with your brand.
Ad Post-Testing
Measure & improve advertising effectiveness. With consumer insights you can finetune every campaign and increase your ROI.
Offers & Promotions
Determine the best way to promote your products and put them on offer as well as the impact this has on brand perception and sales.
Funnel & Brand Health
Measure brand stands versus competition and how effectively it’s achieving its goals: awareness, consideration, purchase, etc.
Image & Positioning
Make sure you are conveying the right image and positioning your brand correctly. The way consumers see you will impact your reputation.
Drivers & Barriers
Thinking of expanding into a new category? Study everything you will encounter on your way and avoid unpleasant surprises.
Efficiency Measurement
Discover the best way to reach consumers with daily data on media and entertainment consumption across all channels & platforms.
Consumption Tracker
Track consumer daily consumption of a specific product or category to anticipate and predict fluctuations in sales.
Content Creation
Make some real ‘noise’ on media channels with the right content to grab attention and increase your brand awareness.
Other
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