Series A round, led by Caixa Capital Risc, will enable Zinklar to further enhance its platform, as well as attract new talents to fuel its global expansion, particularly to the US.

 

Zinklar, the leading insights automation platform, today announces a €5.5M ($5.7M) Series A funding round led by Caixa Capital Risc. The company welcomes new investors, including UK-based Beacon Capital, as well as EASO Ventures, Full Global Investments and CDTI Innvierte. With this round, a representative from Beacon Capital joins the board, alongside Caixa Capital Risc, Inveready and Zinklar’s founders. Together, they will bring their extensive experience in scaling-up technology businesses.

Zinklar’s insights automation platform provides critical information about consumer needs and preferences to improve businesses’ decision-making. Its intuitive interface taps into 140 million consumers in over 80 markets and offers in-depth understanding to develop meaningful segmentations, launch new products and services successfully, drive more effective advertising campaigns and grow brand value, among other uses. With Zinklar, businesses can foster conversations with consumers anytime, anywhere, and get actionable high-quality insights in as little as four hours. Zinklar’s automation efficiency gains allow companies to create up to 15 times as many research projects with the same resources. Any business can now bring the consumers’ voice into its day-to-day decision-making, almost in real-time.

Zinklar was founded by Jordi Ferrer (ex-Global Strategy and M&A Director at Kantar) and Borja Ormaechea (ex-Groupe SEB Marketing Director). The leadership team at Zinklar brings in-depth knowledge of the market research and consumer insights industry with over 50 years spent working at the likes of Kantar and Ipsos combined with significant experience scaling SaaS businesses such as LinkedIn, Salesforce, Groupalia, Colvin and Box.com. These funds will allow Zinklar to double its team before the end of the year and bring in new talents.

This funding round enables Zinklar to further develop its platform by launching additional research solutions and continuing to strengthen its analytical capabilities to fulfill the needs of its most advanced users. Zinklar will also continue to democratize access to high-quality research, through real-time contextual advice, AI-based automation and live results benchmarking, which will empower both experts and non-experts to conduct surveys even faster and with more confidence.

Currently available in over 80 countries worldwide, Zinklar plans to further expand its presence globally, particularly in the US, as well as across Europe and Latin America. More than 300 leading businesses in packaged goods, health, banking, telecoms and many other verticals have already used Zinklar, including Reckitt, Google, Hershey’s, Panasonic, CaixaBank, The Body Shop, Bayer, Disney and AT&T.

“This series A funding is a major milestone for Zinklar. I am particularly excited as to what we will achieve with even more automation, in further democratizing access to best-in-class insights for all kinds of businesses. From leading brands that are now able to multiply their research and generate more insights across more geographies, to medium and smaller businesses that can now understand their consumers and make data-driven decisions in just a few hours. Our vision is that any professional from any company can access the best consumer insights at any moment, without having to be an expert, turning them into consumer-centric organizations” said Jordi Ferrer, founder and CEO at Zinklar.

“Zinklar has helped hundreds of companies successfully adapt their products, brands and advertising to the evolving needs of consumers. This latest funding and the increased experience brought by our new investors in scaling businesses globally will allow Zinklar to be used more frequently by our existing clients and become an essential tool for the daily decision-making of new clients in many more markets. Democratizing access to insights is an enormous opportunity to create more value for consumers, for our clients and for our shareholders,” said Borja Ormaechea, founder and co-CEO at Zinklar.

“Caixa Capital Risc is proud to continue supporting Zinklar and to lead this strategic Series A funding, including financing from our new Criteria Venture Tech fund,” said Xavier Alvarez, managing director of Tech investments at Caixa Capital Risc. “We strongly believe in Zinklar’s disruptive insights automation platform, already endorsed by many international clients from diverse sectors. With this new funding, Zinklar will increase its leadership in the market and will continue shaping the evolution of the multi-billion-dollar insights and analytics industry.”

“Over the next decade, brands will face unprecedented challenges as they look to decode the shifts in consumer behavior in the new, liquidity-constrained environment. To pivot back to growth, they will have to press ‘reset’ on how they access consumer insights. Zinklar’s platform, built by two subject-matter-expert founders, offers a step-change in gaining consumer insights, combining market research orthodoxy with AI to automate the process and collapse the time and cost to insight. We are truly excited to partner with the two co-founders and co-CEOs, Borja and Jordi, to build the next category leader in consumer insights,” said Maria Dramalioti-Taylor, managing partner at Beacon.