Interviewer Agent

Inside the survey it interviews each respondent and follows up on every open answer with the Five Whys, the way a skilled moderator would. It reaches the why behind the answer, not just the answer itself.

You get the depth of a focus group at the scale of a survey.

Give it an objective and a tone, and tell it what to mention or avoid; it carries that into every conversation. The probing stays on brief whether it runs ten interviews or ten thousand, without you in the room.

It is your moderator guide, applied consistently every single time.

Respondents can reply by voice, transcribed automatically, and those answers tend to be longer and more revealing than anything they would type. More signal for you, less effort for them.

The barrier between a fleeting thought and a recorded insight comes down.

It codes every open answer into codes and nets while the study is still fielding, surfaced as a clickable treemap with text search. The qualitative is structured before you even open it, so there is no week of manual coding at the end.

You explore themes the moment fieldwork closes.

It summarizes each interview and the full set, so the story is clear without reading every transcript. Depth when you want it, the gist when you don't, and the path from one to the other is a click.

Nobody has to read four hundred open-ends to know what people said.

It interviews in any market, and every conversation is readable by the Insights Agent in the same flow. Global qualitative becomes one analysis instead of a stack of country reports.

The why travels across borders without a translation project.