What would our business
be without consumers?
Absolutely nothing.

Borja and Jordi were both growing tired of painfully long waiting times, decisions based on guesswork and seeing how consumers were being ignored by the industry as a whole.

The idea of what Zinklar is now was born in 2005, before the iPhone, when Jordi has what seems to be a vision into the future of what mobile phones will turn into over the coming years.

He has the idea of launching studies directly to consumers mobile phones. This is at a time when smartphones were hardly ever seen and had not yet been released globally!

However, he gets promoted to Group Strategy and M&A Director at Kantar TNS and moves to London, leaving the idea in the drawer for 10 long years.

In 2014 he meets Borja, previously Iberia Marketing Director at Groupe Sebe, and tells him about the patent he got years ago, provoking him to immediately want to join forces and turn the idea into a reality.

From that moment on they work tirelessly to see this seed flourish and in 2016 they get their first big break and everything starts taking shape, turning into what Zinklar is today.

And why did we name it Zinklar?

It comes from the idea of thinking clearly, leaving doubts behind and focusing on clear and concise information to base decisions on.

Ever since the very beginning, our foundation has been rock-solid. Two individuals, Jordi from the depths of Market Research and Borja from the Marketing world, unite to bring consumers to the heart of every company and give them a voice, addressing real problems that were not being solved by anyone.

Jordi Ferrer & Borja Ormaechea, Founders of Zinklar