Market understanding

Get the complete picture of how consumers make decisions today in any category or market.

Detect new

opportunities

 

Identify emerging trends and inform your innovation process and your communication to tap into them before anyone does.

Create effective segmentations

 

Identify how consumers and occasions of consumption can be split into meaningful groups and define the right offer and communication for each segment. Track consumer behavior and the performance of your brands in each segment.

Expand to new markets successfully

 

Understand all cultural nuances when launching your brands into new markets. Plan your brand extension into new categories with the right insights to guide your first steps with confidence.

Begin using the always-on intuitive insights platform:

  • Access to over 140 million consumers in 80 countries
  • Utilize a rich bank of survey templates
  • Results as fast as in a few hours
  • Highest research standards
  • Full-analytical capabilities and interactive dashboard

Start your study today

Tell us your research need and we will help you shape it. Our team of experts will advise you on the definition of the survey and will accompany you at every step of the research project.