Product innovation is crucial to capture new market segments, retain existing customers, and differentiate from competitors. With Zinklar, creating, designing, testing, and launching new products or services into the market feels smoothie and confident.
Test your early ideas and stick with the best ones
- Focus resources on concepts that have the greatest potential to succeed in the market.
- Avoid investing time, money, and effort into ideas that are unlikely to yield a favorable outcome.
- Get valuable insights into the market, customer preferences, and potential challenges that can be applied to refine and adapt the chosen ideas as they progress through the development stages.
Compare and refine until you find your winner
- Identify the strengths, weaknesses or gaps of each option.
- Understand the impact of each of your options based on different audience profiling parameters.
- Discover unique selling points and areas of differentiation for your different ideas or products.
Fine-tune the details and move forward to success
- Refine and optimize the features and attributes of your ideas or products and find out the best combination.
- Determine the optimal price point for your products or services to find the balance between maximizing revenue and attracting customers.
- Learn in advance what impact your new launch will have on your brand and adjust your communications to achieve the desired result.
See what Zinklar can do
for your brand
If your focus is to understand the market better, develop & test innovative products/concepts, conduct pre & post advertising tests, monitor consumer experience, or manage your brand’s health.
Our bespoke demo will answer your specific questions to see why Zinklar is the right choice for your particular insights requirements.