Market Research

eCommerce in Spain

Perspectives and Opportunities

What you’ll discover

  • Most Purchased Categories Online
  • Main Barriers to Online Shopping
  • Online Shopping on the Margins of Inflation
  • Preferred Devices and Payment Methods
  • Impact of Social Media on Online Shopping

Survey design




400 consumers


June 2023

This report is dedicated to

For marketers and brand managers eyeing expansion into the thriving landscape of Spanish e-commerce, this report is a tailored toolkit crafted to empower professionals like you. Our mission is to provide you with key insights that illuminate the path to success in the dynamic realm of Spanish online retail.

As professionals who breathe life into campaigns and turn insights into action, you play a pivotal role in the strategic evolution of brands. This report acknowledges and celebrates your commitment to unraveling the intricacies of consumer behavior, crafting compelling strategies, and relentlessly pursuing excellence.

Delving into the Spanish e-commerce scene, the report recognizes the significant growth this sector has witnessed in recent years. For those brands aiming to establish a foothold in Spain, a comprehensive understanding of the market is essential to identify opportunities and navigate challenges effectively.

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