Market research templates

Advertising pre-tests allow us to collect data that measure the effectiveness and efficiency of advertising before the launch. Specifically, advertising research accompanies the entire marketing process by helping optimize the strategy, the message, and the selection of the most cost-effective communication channels.

Ad pre-test objective is to measure the impact and quality of the advertisement before the campaign launch.

1. Choose your stimuli to test. The stimuli can be anything whose performance you want to compare by image or text. You can test multiple ads with your potential customers.

2. Define the target audience. Choose the sample based on demographic criteria, you can include filter questions to segment the population of your interest or you can even access directly to more than 2,000 profiles already created that will help you to carry out the study on those people that really matter.

3. Create the questionnaire. Review the test questions designed by our team of experts and edit or add any question. You can also add audio files, videos or images into the survey. With the Zinklar platform you have all kinds of questions at your fingertips, like simple dichotomous questions, ranking questions or even heat maps that allow you to display visual descriptions.

4. Launch the project. Your project is ready to be launched. As soon as you launch it, your results will start entering and you will see them in real time. Analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations to share your findings with stakeholders.

Build a simple ad pre-testing survey now with our advertising pre-testing template which has all the questions that you need.

A concept test is a market study that is carried out to find out the degree of acceptance of an idea among the public. It consists of showing a concept to the audience and asking them questions to find out what their impression of it is, whether it has a place in the market, whether they would buy it or how it could be improved to make it even more successful.

The right time to conduct a concept test is in the early stages, when several ideas have already been identified but no investment has yet been made in the product development phase. This market research allows companies to save time and resources, as ideas with less potential can be discarded and efforts can be concentrated on further developing the target audience’s favorite concepts.

1. Choose your concepts to test. The concepts can be anything whose performance you want to compare by image or text.

2. Define the target audience. Choose the sample based on demographic criteria, you can include filter questions to segment the population of your interest, or you can even access directly more than 2,000 profiles already created that will help you to carry out the study on those people that really matter.

3. Create the questionnaire. Review the test questions designed by our team of experts and edit or add any questions. You can also add audio files, videos, or images to the survey. With the Zinklar platform, you have all kinds of questions at your fingertips, like simple dichotomous questions, ranking questions, or even heat maps that allow you to display visual descriptions.

4. Launch the project. Your project is ready to be launched. As soon as you launch it, your results will start entering and you will see them in real time. Analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations to share your findings with stakeholders.

Build a simple product concept testing survey now with our concept testing survey template which has all the survey questions that you need.