Market research templates
For marketing and insights professionals
Ad Pre-Testing Template
Package Testing Template
Concept Testing Template
Ad Pre-Testing Template
Create advertisements with confidence and improve your ROAS
Identify valuable
opportunities
Find opportunities for improvement to approve your final ad version. Convey the desired message to ensure brand recognition.
Find the perfect advertisement
Discover which ads stand out from the rest. Choose the winning creative campaigns that will ultimately boost your ROI.
Ensure the return of ad investment
Measure the success of your advertising before even the launch. Get insights to find out what works with your consumers.
What is an ad pre-test?
Advertising pre-tests allow us to collect data that measure the effectiveness and efficiency of advertising before the launch. Specifically, advertising research accompanies the entire marketing process by helping optimize the strategy, the message, and the selection of the most cost-effective communication channels.
When to conduct an ad pre-test?
Ad pre-test objective is to measure the impact and quality of the advertisement before the campaign launch.
How to create an ad pre-test with our template?
1. Choose your stimuli to test. The stimuli can be anything whose performance you want to compare by image or text. You can test multiple ads with your potential customers.
2. Define the target audience. Choose the sample based on demographic criteria, you can include filter questions to segment the population of your interest or you can even access directly to more than 2,000 profiles already created that will help you to carry out the study on those people that really matter.
3. Create the questionnaire. Review the test questions designed by our team of experts and edit or add any question. You can also add audio files, videos or images into the survey. With the Zinklar platform you have all kinds of questions at your fingertips, like simple dichotomous questions, ranking questions or even heat maps that allow you to display visual descriptions.
4. Launch the project. Your project is ready to be launched. As soon as you launch it, your results will start entering and you will see them in real time. Analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations to share your findings with stakeholders.
Build a simple ad pre-testing survey now with our advertising pre-testing template which has all the questions that you need.
Package Testing Template
Measure your packaging performance before launching it.
Measure visual impact
Use heatmap questions to identify what works with your consumers. Improve your design relevancy and make it eye-catching.
Assess packaging elements
Quantify the appeal of the colors, message, graphics, and information. Ensure that your packaging is pleasing to the eye.
Predict purchase intent
Gauge the likelihood of purchasing your product. Make sure that your packaging entices consumers to buy.
What is a product package test?
Package testing or product package testing is a market research study that allows brands to choose the best-performing packaging for a new product launch or rebranding effort.
When to conduct a package test?
In order to ensure a successful launch it’s important to collect potential customers’ feedback early on in the product development stages during the designing process. This step entails a small part of the total launching investment. Thus, adjusting the packaging design to consumer preferences before the product launch avoids potential risks and economic losses.
How to create a package test with our template?
1. Choose your designs to test. Upload your pack designs whose performance you want to compare by images.
2. Define the target audience. Choose the sample based on demographic criteria, you can include filter questions to segment the population of your interest, or you can even access directly more than 2,000 profiles already created that will help you to carry out the study on those people that really matter.
3. Create the questionnaire. Review the test questions designed by our team of experts and edit or add any questions. You can also add audio files, videos, or images to the survey. With the Zinklar platform, you have all kinds of questions at your fingertips, like simple dichotomous questions, ranking questions, or even heat maps that allow you to display visual descriptions.
4. Launch the project. Your project is ready to be launched. As soon as you launch it, your results will start entering and you will see them in real time. Analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations to share your findings with stakeholders.
Build a simple package testing survey now with our product package testing template which has all the questions that you need.
Concept Testing Template
Validate your ideas and find out which concept resonate most with your consumers
Evaluate multiple concepts
Test your ideas and adapt the concept of the product or service to your target preferences.
Identify unmet needs and uncover new opportunities based on your consumers’ feedback.
Estimate sales targets
Quantify the likelihood of purchasing and optimize your concept before launching the product.
Measure your potential concept performance to establish accurate sales targets.
Minimize potential risks
Avoid potential mistakes due to ineffective concepts and ensure a successful product launch.
Choose only those concepts that will have acceptance within your market and save time and money.
What is a concept test?
A concept test is a market study that is carried out to find out the degree of acceptance of an idea among the public. It consists of showing a concept to the audience and asking them questions to find out what their impression of it is, whether it has a place in the market, whether they would buy it or how it could be improved to make it even more successful.
When to conduct a concept test?
The right time to conduct a concept test is in the early stages, when several ideas have already been identified but no investment has yet been made in the product development phase. This market research allows companies to save time and resources, as ideas with less potential can be discarded and efforts can be concentrated on further developing the target audience’s favorite concepts.
How to create a concept test with our template?
1. Choose your concepts to test. The concepts can be anything whose performance you want to compare by image or text.
2. Define the target audience. Choose the sample based on demographic criteria, you can include filter questions to segment the population of your interest, or you can even access directly more than 2,000 profiles already created that will help you to carry out the study on those people that really matter.
3. Create the questionnaire. Review the test questions designed by our team of experts and edit or add any questions. You can also add audio files, videos, or images to the survey. With the Zinklar platform, you have all kinds of questions at your fingertips, like simple dichotomous questions, ranking questions, or even heat maps that allow you to display visual descriptions.
4. Launch the project. Your project is ready to be launched. As soon as you launch it, your results will start entering and you will see them in real time. Analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations to share your findings with stakeholders.
Build a simple product concept testing survey now with our concept testing survey template which has all the survey questions that you need.