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Ten survey tips to get better insights

Create market research questionnaires like a pro. Get guidance to make better surveys

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In this guide you’ll discover

  • Gather better quality data and insights to make decisions based on reliable information
  • Avoid common mistakes that can compromise the outcomes of your market research project
  • Get more survey completes faster and reduce respondents’ abandonment rates
  • Create better surveys, faster and more effectively

This guide is dedicated to

Marketing & Insights professionals who want to create effective surveys to gain valuable consumer insights.

Choosing the right question types to include in a market research study is not always easy. In this guide, we walk you through the basics of creating surveys and best practices for choosing the most important questions based on the purpose of your survey. Learn the proper use of rating scale and likert scale questions, demographics questions, leading questions, closed-ended questions or agree or disagree questions.

Create a good survey design and launch a market research study like an insights expert. Download now our free guide of tips to create quality online surveys.

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About us

What does Zinklar do?

Zinklar provides high-quality surveys in minutes, allows you to gather responses in hours, and deliver actionable insights the same day – all from one platform.

Why our clients use Zinklar?

  • 140 million consumers from more than 80 countries where 99% of market research is conducted
  • More than 2000 pre-defined profiles
  • Completion rate is 3.5 times higher than the industry average
  • Average study completed in 4 hours vs. 42 hours for the nearest competitor

What solutions do we offer?

We allow your teams to test product concepts, brand names, packaging, price, and advertising campaigns more often and faster than ever before.