What you’ll discover
- Most important loyalty drivers to make consumers fall in love with you
- Who is the most loyal target
- Which categories have the most loyal consumers
- Heinz, Dove, Tesco and Nivea, British consumer’ favorite brands
- Emotions that favorite brands arouse in consumers
- How prescription affects brand loyalty
Report language:
English
Survey design
Where
UK
Who
400 consumers
When
July 2023
This report is dedicated to
Brand professionals and Insights specialists interested in enhancing their emotional connection with consumers, creating a strong long-term relationship. In this report, Zinklar delves into the loyalty drivers of British consumers and provides insights into how emotions and identity play a fundamental role in captivating consumers in FMCG.
Understanding consumer behavior and customer experience is crucial for success. British people are increasingly opting for brands with which they identify and fit into their lifestyle. Moreover, they often recommend these brands, making their loyalty even more significant.
Download our free report and discover which customers are the most loyal to brands and which loyalty drivers are the most important. Uncover the latest insights into consumer behavior and brand loyalty, and build an infallible marketing strategy in FMCG.
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About us
What does Zinklar do?
Zinklar provides high-quality surveys in minutes, allows you to gather responses in hours, and deliver actionable insights the same day – all from one platform.
Why our clients use Zinklar?
- 140 million consumers from more than 80 countries where 99% of market research is conducted
- More than 2000 pre-defined profiles
- Completion rate is 3.5 times higher than the industry average
- Average study completed in 4 hours vs. 42 hours for the nearest competitor
What solutions do we offer?
We allow your teams to test product concepts, brand names, packaging, price, and advertising campaigns more often and faster than ever before.
