Market Research

Game of Brands in the US

Consumer Attitudes to Brand Loyalty

What you’ll discover

  • Most important loyalty drivers to make consumers fall in love with you
  • Who is the most loyal target 
  • Which categories have the most loyal consumers
  • Pepsi and Dove, American consumers’ favorite brands
  • Emotions that favorite brands arouse in consumers
  • How prescription affects brand loyalty
Report language:


Survey design




400 consumers


July 2023

This report is dedicated to

Brand Professionals and Insights experts interested in enhancing their emotional connection with consumers, creating a strong long-term relationship. In this report, Zinklar delves into the loyalty drivers of Americans and provides insights into how emotions and identity play a fundamental role in winning consumers in FMCG.

Understanding consumer behavior and customer experience is crucial for success. Americans are increasingly choosing brands with which they identify and align with their lifestyle. Moreover, they often recommend these brands, making their loyalty even more significant.

Download our free report and discover which customers are the most loyal to brands and which loyalty drivers are the most important. Uncover the latest insights into consumer behavior and brand loyalty, and build a foolproof marketing strategy in FMCG.

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