Key takeaways
- Changing Consumer Behavior: Inflation, Post COVID era, and the rising of raw materials are changing how people shop. What do the spending habits of the 2023 consumer look like?
- Decline purchase intention in food & beverage categories: Is your category under the top 3?
- Price has become the most predominant factor for purchasing F&B among 46% of Mexican consumers in 2023. Find out how priorities have shifted compared to previous years.
- Which retailers are gaining popularity during the current economic uncertainty?
Report language:
Spanish
Survey design
Where
Mexico
Who
400 consumers
When
March 2023
This report is dedicated to
Marketers and insights professionals in the Food & Beverage industry who are looking for the latest insights into Mexican consumer behavior regarding food and beverage spending. This report provides valuable information on how the current economic situation alters shoppers’ habits and how marketers can adapt to these evolving preferences.
In this report, you will also discover the most popular ways that consumers are managing their spending, and how marketers can attract more customers through different types of strategies.
Furthermore, the report examines the decline in purchase intentions of various food and beverage categories, including sweets, non-alcoholic beverages, and bread. It offers suggestions on how to revive these categories through branding, promotions, and product innovation.
As consumers’ expectations evolve, it is essential to ensure that your branding strategy meets their needs. This report provides valuable insights on how to adjust your branding strategy to offer products that align with consumers’ constantly changing preferences. Download our report now for free to gain further insights.
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