Market Research

Spain Spending Habits in Food and Beverage

Insights for marketers

Key takeaways

  • Changing Consumer Behavior: Inflation, Post COVID era, and the rising of raw materials are changing how people shop. What do the spending habits of the 2023 consumer look like?
  • Decline purchase intention in food & beverage categories: Is your category under the top 3?
  • 52% of Spanish buyers don’t believe they’ll be able to withstand further price increases in the coming months. Are Spanish consumers willing to receive lower quality for cheaper prices?
  • Which retailers are gaining popularity during the current economic uncertainty?
Report language:


Survey design




400 consumers


March 2023

This report is dedicated to

Marketers and Insights professionals in the Food & Beverage industry who are seeking the latest insights into Spanish consumer behavior regarding food and beverage spending. The report provides valuable information on how the current economic situation alters shoppers’ habits and how marketers can adapt to these evolving preferences.

In this report, you will also discover the most popular ways that consumers are managing their spending, and how marketers can attract more customers through different kinds of strategies.

Furthermore, the report examines the decline in purchase intentions of various food and beverage categories, including chocolates, ice creams, and sea food among others. It offers suggestions on how to revive these categories.

As consumers’ expectations evolve, it is essential to ensure that your branding strategy meets their needs. This report provides valuable insights on how to adjust your branding strategy in order to align with consumers’ constantly changing preferences. Download our report now for free to gain further insights.

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