Market Research

Spain Sustainable Consumer Expectations

How sustainability impacts purchasing habits in the FMCG sector

Key takeaways

  • 40% of consumers declare that the packaging is recycled affects their purchase decision
  • 32% of Spaniards affirm that the origin or provenance of a product is the most determining factor when buying a sustainable product.
  • Lidl and Bezoya lead the top-of-mind brands related to sustainability
  • Overpackaged products are avoided by 27% of consumers in Spain
Report language:


Survey design




400 consumers


March 2023

This report is dedicated to

Marketing and Insights professionals interested in understanding the expectations of Mexican consumers regarding sustainability. In this report, Zinklar delves into the new sustainable consumption habits and offers a vision of how sustainability is changing the purchasing preferences of Mexican consumers.
Being aligned with consumer behavior is crucial to success today. Consumers are increasingly aware of global warming and climate change. Which has significantly changed their purchase decisions supporting the cause through responsible consumption of environmentally friendly brands.

Download our free report and find out what sustainable products consumers in Mexico are willing to pay for. Discover the latest insights on the expectations of the sustainable consumer and determine if your brand is meeting these constantly evolving needs.

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