Market Research

UK Q4: From Insights to Revenue

Unlock Year-End Success: Discover Opportunities, Trends, and Consumer Insights for Stellar Performance.

What you’ll discover

  • Black Friday 2022: Fashion (40%) and electronics (35%) took the spotlight, but what’s on the horizon for 2023?
  • Black Friday 2023: Who’s ready to shop, and what are their intentions? The answers lie within.
  • Consumers go all out during Christmas: half of consumers report spending more at this time of the year than the rest of the year.
  • Consumer Preferences and Priorities: Learn what truly matters to consumers during these high-stakes shopping events.

Survey design




400 consumers


September 2023

This report is dedicated to

Professionals like you, who breathe life into campaigns and turn insights into action. It’s the art of understanding, strategizing, and connecting that transforms data into success stories. 

This report it’s a toolkit designed to empower you. A tribute to your commitment to unraveling the mysteries of consumer behavior, your dedication to crafting compelling strategies, and your relentless pursuit of excellence.

You’ll discover a wealth of insights that can reshape your approach to major campaigns. From Black Friday to Christmas and beyond, we’re here to provide you with the knowledge and insights you need to make informed decisions and drive success.

Let’s harness the power of insights to fuel your brand’s success. 

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