Product Innovation

Van Westendorp Method (PSM)

Anna Raventós

The Van Westendorp Method, named after its creator, assesses price sensitivity by collecting consumer feedback on pricing preferences. It provides a nuanced understanding of how customers perceive pricing levels, allowing for data-driven pricing decisions.

Types of Van Westendorp Analysis

Our agile insights platform offers various forms of Van Westendorp Analysis to cater to your specific pricing research needs:

  • Standard Van Westendorp Analysis: Collect data on four key price points to define the optimal price range.
  • Extended Van Westendorp Analysis: Dive deeper into customer preferences by collecting data on additional price points and assessing demand curves.

Unlock the Potential of the Van Westendorp Method

With the Van Westendorp Method, you can achieve the following:

Van Westendorp Analysis for Pricing Precision:

  • Define an optimal price range that aligns with customer expectations.
  • Uncover insights into price thresholds and the willingness to pay.
  • Make informed pricing decisions that maximize profitability and customer satisfaction.

Extended Van Westendorp Analysis for Granular Insights:

  • Gain a nuanced understanding of how pricing affects customer demand.
  • Identify the pricing sweet spot to capture a larger market share.
  • Optimize pricing strategies for various customer segments.

Leverage the Power of the Van Westendorp Method for Your Business

The Van Westendorp Method is a game-changing tool for businesses seeking to set competitive and profitable pricing strategies. By understanding customer perceptions of pricing, you can make pricing decisions that resonate with your audience and drive growth.


Are you ready to harness the full potential of the Van Westendorp Method for your business? The Zinklar agile insights platform today and embark on a journey toward data-driven excellence.

Don’t miss out on the opportunity to optimize your pricing and gain a competitive edge. Contact us today and start your journey towards data-driven excellence!

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