World Cup 2022: Consumer ranking of top-of-mind brands
The magnitude of World Cup advertising
Key takeaways
How to ensure your advert effectiveness during major campaigns such as Black Friday, the World Cup, and Christmas
Different types of ad Post-Tests and main KPIs that will lead to success
How to sky-rocket your next ad campaign ROI
10 key questions for your next ad post-test survey
This guide is dedicated to
Marketing and insights professionals who want to ensure the advertising effectiveness of their brand. Companies need to know the advertising impact of their campaigns and find out whether they are accepted or rejected by consumers.
In this guide, we, at Zinklar, want to shed some light on how technology can support brands to determine the ROI of their campaigns and optimize future communication. Find out the different types of ad post-testing available, what benefits bring each one, and how to run an ad post-test. Companies that succeed in adapting their product and service offerings to the new needs of their customers will outperform their competitors.
Read the full guide on how to measure advertising effectiveness and discover if your advertising investment has met the desired objectives.
Check out our other reports
Effects of Inflation on Consumers’ Behavior
How inflation concerns impact consumers’ spending
Beverage & Food Trends 2022
The impact of the pandemic on the way we eat and drink in and out of the home. Get the full report here!
Launch a survey in 3 easy steps
Zinklar is an always-on insights platform that connects brands to people. With Zinklar, brands make better decisions supported by the right insights and consumers make their voice heard to get better products, experiences, and content.
1
Select your target audience from all over the world
Filter by your desired sample in any country by choosing the right demographic criteria. Tap into pre-defined audiences to fast-track the selection and minimize any sample wastage.
2
Agile survey set-up in minutes
Build your survey in a few steps by selecting fully customizable templates and standalone common questions from our vast libraries. Add audio files, videos, or images to the survey.
3
Make hands-on decisions the same day
Access your survey results as fast as in a few hours and analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations.
What does Zinklar do?
Zinklar provides high-quality surveys in minutes, allows you to gather responses in hours and deliver actionable insights the same day – all from one platform.
Why our clients use Zinklar?
· 140 million consumers from more than 80 countries where 99% of market research is conducted
· More than 2000 pre-defined profiles
· Completion rate is 3.5 times higher than industry average
· Average study completed in 4 hours vs. 42 hours for the nearest competitor
What solutions do we offer?
We allow your teams to test product concepts, brand names, packaging, price, and advertising campaigns more often and faster than ever before.
