Zinklar Handbook

The Agile Market Research Handbook

The best strategies and case studies in one place

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Key takeaways

  • Use consumer insights every day
  • Case studies on applied Agile Market Research
  • Optimize a campaign in real-time
  • Apply Agile Market Research

This handbook is dedicated to

Marketing & Insights professionals who want to conduct agile market research projects.

The traditional market research approach has led to the introduction of an innovative method that helps companies to make faster business decisions. This type of agile approach is borrowed from the agile software development industry and is now extending into many other disciplines. Its multiple iterations of concept testing and validation help the research team members to have a customer-centric approach. An agile research process means more frequent and shorter studies which deliver faster results and is cost-effective.

Download now our free handbook and learn how to obtain valuable consumer insights with an agile market research platform like Zinklar.

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