Zinklar Handbooks

The Agile Market Research Handbook

The best strategies and case studies in one place

investigacion de mercados agile/ agile market research

Key takeaways

Use consumer insights every day
Case studies on applied Agile Market Research
Optimize a campaign in real-time
Apply Agile Market Research

This handbook is dedicated to

Marketing & Insights professionals who want to conduct agile market research projects.
The traditional market research approach has led to the introduction of an innovative method that helps companies to make faster business decisions. This type of agile approach is borrowed from the agile software development industry and is now extending into many other disciplines. Its multiple iterations of concept testing and validation help the research team members to have a customer-centric approach. An agile research process means more frequent and shorter studies which deliver faster results and is cost-effective.
Download now our free handbook and learn how to obtain valuable consumer insights with an agile market research platform like Zinklar.
investigación de mercados ágil

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Launch a survey in 3 easy steps

Zinklar is an always-on insights platform that connects brands to people. With Zinklar, brands make better decisions supported by the right insights and consumers make their voice heard to get better products, experiences, and content.


Select your target audience from all over the world

Filter by your desired sample in any country by choosing the right demographic criteria. Tap into pre-defined audiences to fast-track the selection and minimize any sample wastage.


Agile survey          set-up in          minutes

Build your survey in a few steps by selecting fully customizable templates and standalone common questions from our vast libraries. Add audio files, videos, or images to the survey.


Make hands-on decisions the        same day

Access your survey results as fast as in a few hours and analyze them through interactive dashboards to make decisions in record time. Easily export your results into presentations.

What does Zinklar do?

Zinklar provides high-quality surveys in minutes, allows you to gather responses in hours and deliver actionable insights the same day – all from one platform.

Why our clients use Zinklar?

· 140 million consumers from more than 80 countries where 99% of market research is conducted
· More than 2000 pre-defined profiles
· Completion rate is 3.5 times higher than industry average
· Average study completed in 4 hours vs. 42 hours for the nearest competitor

What solutions do we offer?

We allow your teams to test product concepts, brand names, packaging, price, and advertising campaigns more often and faster than ever before.