Insights

Menú Budget management apps are (already) the next big thing At present, consumers are prudent spenders Now more than ever, it’s essential to be Customer Centric 4 min read Budget management apps are (already) the next big thing Zinklar’s Trend Report on Consumer Spending Habits UK gave us a lot to think about: from how ... Read more

Menú The ban doesn’t persecute marketers The industry’s Corporate Social Responsibility Faux-purpose branding Market Research helps, but only so much 6 min read The ban doesn’t persecute marketers It’s International Women’s Day today. In honor of it, we’re revisiting the UK’s Advertising Standards Authorities (ASA) ban on harmful stereotypes in advertising from last December. What does it ... Read more

Menú Above all, it must taste good Traffic light labels help consumers make healthy choices Is this the end of deliciously unhealthy snacks? 5 min read Above all, it must taste good Our Food Consumption Habits are changing: avocados travel halfway around the world to UK supermarkets (from Mexico, for the most part), we enjoy ... Read more

Menú All you need to know… What do consumers expect from Black Friday? What do we buy, for how much, and where? 5 min read All you need to know… Take advantage of Black Friday deals with our Black Friday Report. We carried out a study on a national representative sample of British internet users ... Read more

Menú Don’t discredit the hype Millennials Spending Habits: New perspective? 8 min read Don’t discredit the hype Market Research has been fascinated by millennials for the last few years. This now still young and progressively more economically powerful generation has been a puzzle for marketers and market researchers alike. Millennials’ spending habits have pushed a radical ... Read more