Insights

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Menú Ice Cream Sales Chilled by Inflation A Frosty Cascade Adapting to an Icy Climate Ice Cream Brands Face Challenges Looking Beyond the Meltdown: A Sweet Future? 6 min read Ice Cream Sales Chilled by Inflation As inflation sweeps the nation, the once-beloved indulgence of ice cream is feeling the freeze. Rising prices have led to ... Read more
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Menú What’s a price test? How to make a price test? 5 min read What’s a price test? The price of a product or service is a determining element in the consumer’s purchase intention, especially in times of high inflation, where consumption habits change due to price increases. For this reason, it’s essential to perform price ... Read more
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Menú What about the Official World Cup Sponsors? What you will find in the World Cup Brands Ranking Survey design 3 min read What about the Official World Cup Sponsors? The FIFA World Cup is breaking audience records around the world. Once again, this competition has become the best showcase for brands. For this reason, measuring advertising effectiveness at ... Read more
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Menú Advertising pre-test questions Post-test advertising questions Ad tracking questions 5 min read Advertising pre-test questions Creating market research from scratch can be more accessible by leveraging professionally curated templates. Regardless of the level of experience or knowledge in the sector, solutions such as the Zinklar insights platform facilitate advertising testing, packaging testing, and more ... Read more
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Menú Effects of Inflation 3 min read Effects of Inflation Zinklar has conducted a study in six countries – France, Germany, Mexico, Spain, the UK and the US – to better understand the effects of inflation on consumer habits in different industries. The insights discovered will help brands and retailers to adapt to new habits ... Read more
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Menú How has COVID-19 changed consumer behavior? What are changes in consumer habits? What are consumer trends after COVID? 4 min read How has COVID-19 changed consumer behavior? Zinklar has conducted a survey in six countries – France, Germany, Mexico, Spain, the UK, and the US – to better understand post-COVID consumer trends, especially in ... Read more
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Menú Monadic Testing Comparative testing Examples of indicators used in the evaluation of innovations or campaigns Make the right decision for every project 6 min read Monadic Testing   Market research includes different techniques when evaluating various alternatives: concepts, packs, products, advertising campaigns, etc. The main types of evaluation are monadic test, sequential monadic test, and comparative test. ... Read more
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Menú Insights’ Quality Need for more frequent insights Complexity to launch a survey 5 min read Insights’ Quality According to recent ESOMAR reports, the trend to internalize market research is already on an upward swing, and it is expected to continue in the coming years. The need to have ongoing conversations with consumers has changed how ... Read more
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Menú How does the Questions Library help with creating new surveys? Understand when to ask the correct questions Develop questions that stay aligned with research objectives Remember, your audience is human! 6 min read How does the Questions Library help with creating new surveys? Asking the right type of market research survey questions at the ... Read more
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Menú Sustainability and Consumption Five Ways Brands Are Enacting Sustainable Marketing Market Research, a Key Ally in Aligning Brands and Consumers 6 min read Sustainability and Consumption Our greatest global challenge in the coming years will be how we respond to the climate emergency. Public consciousness is growing, and so is the social pressure for ... Read more