Insights

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Menú How has COVID-19 changed consumer behavior? What are changes in consumer habits? What are consumer trends after COVID? 4 min read How has COVID-19 changed consumer behavior? Zinklar has conducted a survey in six countries – France, Germany, Mexico, Spain, the UK, and the US – to better understand post-COVID consumer trends, especially in ... Read more
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Menú Monadic Testing Comparative testing Examples of indicators used in the evaluation of innovations or campaigns Make the right decision for every project 6 min read Monadic Testing   Market research includes different techniques when evaluating various alternatives: concepts, packs, products, advertising campaigns, etc. The main types of evaluation are monadic test, sequential monadic test, and comparative test. ... Read more
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Menú Insights’ Quality Need for more frequent insights Complexity to launch a survey 5 min read Insights’ Quality According to recent ESOMAR reports, the trend to internalize market research is already on an upward swing, and it is expected to continue in the coming years. The need to have ongoing conversations with consumers has changed how ... Read more
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Menú How does the Questions Library help with creating new surveys? Understand when to ask the correct questions Develop questions that stay aligned with research objectives Remember, your audience is human! 6 min read How does the Questions Library help with creating new surveys? Asking the right type of market research survey questions at the ... Read more
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Menú Sustainability and Consumption Five Ways Brands Are Enacting Sustainable Marketing Market Research, a Key Ally in Aligning Brands and Consumers 6 min read Sustainability and Consumption Our greatest global challenge in the coming years will be how we respond to the climate emergency. Public consciousness is growing, and so is the social pressure for ... Read more
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Menú Zinklar real-time indicators Consumer Insights COVID-19 Bonus Track 10 min read Zinklar real-time indicators The coronavirus has marked a turning point in all aspects of our lives health-wise, socially, economically, etc. In this context, Zinklar, the agile market research platform, has been tracking the impact of COVID-19 on the population and their consumption habits for ... Read more
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Menú The role of Market Research in Content Marketing Tips to Develop Content Marketing Strategy Applications 6 min read The role of Market Research in Content Marketing A lot of brands are turning to content marketing strategy. Content marketing is like a slow-moving train, it won’t work wonders at once but it will get you ... Read more
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Menú Sports Insights in the UK Market Is the sports industry the first to commercialize health tech? Why do we run? 6 min read Sports Insights in the UK Market Sports Insights. In the center of Stockholm, people crowd around to take a chance at winning a new pair of Reebok running shoes. “Are you ... Read more
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Menú Sustainability is a vital part of CSR – but so are consumer profiles Are companies responding to consumers’ expectations? They are! Do marketers do a good job communicating CSR goals to consumers? Conclusion 6 min read Sustainability is a vital part of CSR – but so are consumer profiles A rising chorus of voices ... Read more
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Menú Instant Access and Real-Time Responses Better Data from More People, at a Lower Cost Actually Representative Panels Discovering Consumer Habits — As They happen Conclusion 6 min read Instant Access and Real-Time Responses Mobile research brings plenty of benefits to your insights generation. It’s now been years that at Zinklar our research is exclusively ... Read more