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Menu What are Customer Insights platforms? Types of Customer Insights tools Best Customer Insights platforms How to choose the right platform for your business Future trends in customer insights tools 7 min read Understanding your customers goes beyond just meeting their needs—it’s about predicting them, personalizing experiences, and building long-term loyalty. Customer insights platforms and ... Read more

Menu The magic of knowing your audience: Benefits of customer insights in advertising Turning insights into impactful campaigns Overcoming the challenges  10 min read Ever feel like your ads are shouting into the void? You’re not alone. Today’s consumers are savvier than ever, and generic campaigns just don’t cut it. They expect brands to get ... Read more

Menu The concept of brand extension fit How cultural differences influence on brand extensions Key factors in building successful cross-cultural brand extensions Case studies: Cultural differences in action 5 Practical recommendations for global brands to create brand extensions Final thoughts 13 min read When launching new products under a familiar name, how do we make ... Read more

Menu Real-time insights: The speed of AI Predictive analytics: Not just knowing what happened, but what will happen Mass personalization: Reaching the right consumer AI doesn’t replace people; it enhances them 5 min read Who hasn't interacted with artificial intelligence (AI), sometimes without even realizing it? From asking a virtual assistant to remind you of ... Read more

Menu Introduction to Net Promoter Score (NPS): How to measure customer loyalty Breaking down the NPS Score 10 Benefits of NPS and how to use it for business growth 7 Challenges and limitations of NPS Advanced NPS Analytics: Tips to take it to the next level Best practices for implementing NPS Final thoughts 6 min ... Read more

Menú The challenge The brand repositioning process Examples of questions included in the study Results Conclusion 7 min read The challenge The following is a use case based on the actual facts of one of our clients, which will help you get an idea of the usefulness of our smart insights platform. Find out how to ... Read more

Menú What is brand health? Why is it important to measure brand health? Key metrics for measuring brand health Brand health questions 5 min read What is brand health? Faced with the constant dynamism of the market, your brand must adapt to stay competitive. It’s essential to know the market, your consumer’s perceptions of your ... Read more

Menú A front row to the future in Research 7 min read A front row to the future in Research This is a series of short interviews done to a few key members of the Zinklar team, where they share some of the experiences they’ve had throughout their respective careers, as well as some they’ve ... Read more

Menú Our U&A Success Stories Case One: Product relaunch Case Two: Brand image improvement Case Three: New target repositioning 5 min read Our U&A Success Stories Usage & Attitude (U&A) is a market research type of study which allows you to understand your market: who is buying what, from where and how often, as well ... Read more

Menú Photoslurp Zinklar and Photoslurp Purchase Habits What exactly do we buy? Recommendations 8 min read Photoslurp Do you work in the cosmetics industry? Are you already present online or thinking of taking the leap? Either way, we’re going to take a deep dive into how European women’s eCommerce cosmetics trends in 2019. Hold on ... Read more