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Menú Innovative Market Research, more frequently and shorter Innovative Market Research Workshops Live Campaign Tests By extension, On-Air Campaign Optimisation Spit-fire questions to unlock any standstill Why is it important to change how we use and schedule market research? 7 min read Innovative Market Research, more frequently and shorter The biggest advance in human technology ... Read more
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Menú Don’t discredit the hype Millennials Spending Habits: New perspective? 8 min read Don’t discredit the hype Market Research has been fascinated by millennials for the last few years. This now still young and progressively more economically powerful generation has been a puzzle for marketers and market researchers alike. Millennials’ spending habits have pushed a radical ... Read more
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Menú Why agile market research anyway? Express market research What to do when fast is not agile 6 min read Why agile market research anyway? A few weeks ago, we spent a couple of days with a client collaborating on innovation workshops for their teams. As the days went by, workshop participants tested different ideas ... Read more