zinklarwebsite

by
Menú You’re getting your insights, fast Real-time opinions on hot topics Go from insight to action in record time Fewer humans, more efficiency Your gut feelings are confirmed by the data Impress with your adaptability Tracks Real success New Market Research methodologies 9 min read You’re getting your insights, fast Completing fieldwork market research in ... Read more
by
Menú Sustainability is a vital part of CSR – but so are consumer profiles Are companies responding to consumers’ expectations? They are! Do marketers do a good job communicating CSR goals to consumers? Conclusion 6 min read Sustainability is a vital part of CSR – but so are consumer profiles A rising chorus of voices ... Read more
by
Menú Instant Access and Real-Time Responses Better Data from More People, at a Lower Cost Actually Representative Panels Discovering Consumer Habits — As They happen Conclusion 6 min read Instant Access and Real-Time Responses Mobile research brings plenty of benefits to your insights generation. It’s now been years that at Zinklar our research is exclusively ... Read more
by
Menú Budget management apps are (already) the next big thing At present, consumers are prudent spenders Now more than ever, it’s essential to be Customer Centric 4 min read Budget management apps are (already) the next big thing Zinklar’s Trend Report on Consumer Spending Habits UK gave us a lot to think about: from how ... Read more
by
Menú The ban doesn’t persecute marketers The industry’s Corporate Social Responsibility Faux-purpose branding Market Research helps, but only so much 6 min read The ban doesn’t persecute marketers It’s International Women’s Day today. In honor of it, we’re revisiting the UK’s Advertising Standards Authorities (ASA) ban on harmful stereotypes in advertising from last December. What does it ... Read more
by
Menú Dreaming big with Snappy Research What does Zinklar mean? 4 min read Dreaming big with Snappy Research Today we say goodbye to our beloved brand Snappy Research to become Zinklar. In the ESOMAR report, Global Market Research 2016, what many of us already imagined at that time was confirmed: the industry had suffered a slowdown ... Read more
by
Menú Survey Error Types: It all starts with a survey Bias: ours, yours, theirs. It’s everywhere Embrace diversity 5 min read Survey Error Types: It all starts with a survey Avoiding survey errors is in everybody’s minds when creating a new survey, yet everybody gets things wrong from time to time. So we took a ... Read more
by
Menú Above all, it must taste good Traffic light labels help consumers make healthy choices Is this the end of deliciously unhealthy snacks? 5 min read Above all, it must taste good Our Food Consumption Habits are changing: avocados travel halfway around the world to UK supermarkets (from Mexico, for the most part), we enjoy ... Read more
by
Menú All you need to know… What do consumers expect from Black Friday? What do we buy, for how much, and where? 5 min read All you need to know… Take advantage of Black Friday deals with our Black Friday Report. We carried out a study on a national representative sample of British internet users ... Read more
by
Menú Which new product should we launch? Is our packaging communicating what we want it to? What’s the competition’s heavily-guarded secret? Is this innovation affordable? Why does our merchandising sell so little? Will this new line of products be successful? Is our new ad working for us? Make business decisions safely by listening to your ... Read more