Research

Menú Analyze Trends Like a Pro Step 1: Define Your Destination Step 2: Staying Ahead of the Game Step 3: Unleashing the Power of Research Tools Step 4: Customer Intelligence Step 5: The Magic of Analytics Step 6: Mapping Your Path to Success 6 min read Analyze Trends Like a Pro Keeping up with market trends ... Read more

Menú What is brand recall? Why brand recognition is important How to maximize brand recognition? 5 branding strategies in FMCG 6 min read What is brand recall? Are you aware that most individuals refrain from purchasing products or services of which they possess inadequate knowledge? That’s why it’s a big challenge for companies to get ... Read more

Menú How to maximize the success of a new product? What does the word insight mean? The importance of real-time insights Why make decisions based on insights? 6 min read How to maximize the success of a new product? Today, brands face an increasingly changing consumer, influenced by market trends and the socio-economic context. This ... Read more

Menú What is brand identity? Difference between brand identity and brand image Why is brand identity important? Creating a brand identity: key aspects 6 min read What is brand identity? As consumers, we have a particular preference for brands that represent our lifestyle, i.e., our values, tastes, needs, etc. A choice that we feel in large ... Read more

Menú What is new product development? Why should your brand take product development? What is the role of market research in product development How to develop new customer-based products? 5 min read What is new product development? Product development is about creating and improving products by implementing new ideas, technologies, and processes to meet market needs ... Read more

Menú What is market research? What is the importance of market research? What are the benefits of market research? What is a market study? 5 min read What is market research? Today, consumers have access to a wealth of information and products, so positioning your brand at the top of mind can be very complicated ... Read more

Menú What is the brand funnel? How to make a marketing funnel? What types of brand funnel are there? What is a sales funnel? How to make a digital funnel? Digital funnel example: Netflix 7 min read What is the brand funnel? In a competitive market, where the main difficulty for brands is to stand ... Read more

Menú Drivers & barriers in market research Why is it so important to know the “Drivers & Barriers” when expanding into a new category? Drivers and barriers research Drivers and Barriers examples 6 min read Drivers & barriers in market research When it comes to buying a product, many factors -beyond the need itself- influence ... Read more

Menú What is brand positioning? Why is brand positioning important? What are the types of brand positioning How to create a strong brand positioning through research 9 min read What is brand positioning? Brand positioning is the place a product or service has in the consumer’s mind, making them prioritize your brand over the competition. Therefore, ... Read more

Menú What is package design testing? What does the package design testing measure? Why packaging design testing is important? When is a packaging test conducted? How to create a packaging design test 6 min read What is package design testing? Throughout the purchasing process, many decisions are made, although the last and great decision is ... Read more