4 min read
The Zinklar way explained
Our brand embodies positivity, encouragement, and inspiration. Guided by our core values, of entrepreneurialism, passion, and excellence, we strive to make a positive impact on the world by empowering insights and marketing teams with the insights and tools they need to democratize consumer insights across their organizations.
We aim to create an approachable, consumer-centric brand that reflects our core values. Our team of smart and insightful professionals is passionate about making complexity accessible. With our rebranding efforts, we aim to promote positivity further and reflect who we are as a company.
To be successful in today’s world, companies need to be “customer-centric” and place the consumer at the center of their business decisions. To achieve it, they need tools to make it easier to listen to consumers frequently. To generate interest, and to understand them better, in order to make better-informed decisions.
At Zinklar, we want to bring consumers’ voices to the heart of the day-to-day decision-making for all kinds of organizations and teams. We want to make access to quality consumer insights to marketing and research professionals who put the consumer at the center of their work, whether they are experts in consumer insights or not. We want to empower and guide them in managing research projects that contribute to developing their professional careers and leading to the success of their brand.
We want to ensure the Zinklar brand is developed in a way that speaks to our customers values and beliefs. Three key philosophies will guide everything we strive to achieve.
- Simple
- Accessible
- Expert
Watch our new brand video that combines our core values.
Hear It, Shape It, Be Ahead: The Art of Adapting, and Anticipating with Zinklar
The new Zinklar look & feel explained
The logo
The updated Zinklar logo showcases our adoption of Klein Blue as our primary color and rounded cohesive typography. This redesign reflects our commitment to a stronger sense of identity and aligns with our core values of positivity, passion, and entrepreneurship.
Unveiling a refreshed website
The brand refresh includes the launch of our new state-of-the-art website, designed to make it easy for you to understand and utilize the power of the Zinklar Smart Insights Platform. With a focus on simplicity and user-friendliness, our website is designed to help you learn how Zinklar can help solve your market research & consumer insights needs and take your research to the next level.
So, whether you’re a seasoned market research professional or just getting started, the Zinklar website will guide you on your next step of creating smart, agile market research.
Walking down memory lane
The Zinklar brand has a rich history, dating back to its founding as Snappy Research in 2016 by Jordi Ferrer and Borja Ormaechea. In March 2019 the company name changed to Zinklar. Since then, the company has rapidly expanded its global presence, with offices in Spain (Barcelona, HQ), Mexico, New York, and London, and a team of over 70 employees.
Zinklar has always been at the forefront of innovation in the field of agile insights. In June 2022, the company secured a major milestone with a €5.5 million Series A funding round, led by Caxia Capital Risc and supported by Beacon Capital, EASO Ventures, Full Global Investments, and CDTI Innvierte. The funding helped Zinklar further develop its technology and expand its reach, solidifying its position as a leading player in the market.
With the recent brand refresh, Zinklar is poised to take the market by storm. The new look and feel of the brand reflect the company’s commitment to innovation and its goal of becoming the global leader in agile insights.
Whether you’re looking for fast, actionable insights or cutting-edge research tools, Zinklar has the expertise and technology to help you succeed.
