Menú Key release highlights Packaging Test within Guided Solutions Internal Benchmark UX Improvements to Logic Jumps, Linked Answers, Question design and more Addition of Ethnicity Sociodemo for USA Custom Quotas in Social Class 6 min read Key release highlights:  Get ready for an Easter surprise! While our team could talk about chocolate all day, we’ve ... Read more
Menú Zinklar now gives users access to About Zinklar 6 min read Zinklar now gives users access to: Barcelona, Spain, (21st March) – Zinklar is proud to announce a significant expansion to its audience reach capabilities by leveraging B2B and Healthcare professionals, and social media profiles. The company’s primary source of audience insights has always been through its 300-strong ... Read more
Menú The Zinklar way explained The new Zinklar look & feel explained Walking down memory lane 4 min read The Zinklar way explained Our brand embodies positivity, encouragement, and inspiration. Guided by our core values, of entrepreneurialism, passion, and excellence, we strive to make a positive impact on the world by empowering insights and marketing teams ... Read more
Menú What is idea screening? Benefits of evaluating ideas Key questions for an idea screening: KPIs 6 min read What is idea screening? Screening ideas is the first step in any innovation process. It’s a procedure that requires a significant investment, so having consumer insights at each stage of innovation will allow you to ensure the ... Read more
Menú Christian Poch, new Head of Customer Success 2 min read Christian Poch, new Head of Customer Success Christian is a customer and data oriented business manager with more than 12 years of experience in small, medium and large companies, including some of the most successful SaaS startups in Spain With this strategic addition, Zinklar ... Read more
Menú Zinklar raises €5.5M in Series A 7 min read Series A round, led by Caixa Capital Risc, will enable Zinklar to further enhance its platform, as well as attract new talents to fuel its global expansion, particularly to the US. Zinklar, the leading insights automation platform, today announces a €5.5M ($5.7M) Series A funding round ... Read more
Menú A front row to the future in Market Research in Mexico 6 min read A front row to the future in Market Research in Mexico This is a series of short interviews done with a few key members of the Zinklar team, where they share some of the experiences they’ve had throughout their respective ... Read more
Menú Change in the industry and how it affects the future of Research 8 min read Change in the industry and how it affects the future of Research In this series, we will be making short interviews with a few key members of the Zinklar team, in which they share some of the experiences they’ve ... Read more
Menú Dreaming big with Snappy Research What does Zinklar mean? 4 min read Dreaming big with Snappy Research Today we say goodbye to our beloved brand Snappy Research to become Zinklar. In the ESOMAR report, Global Market Research 2016, what many of us already imagined at that time was confirmed: the industry had suffered a slowdown ... Read more