Research

Menu Why is knowing your customers’ preferences so important? How consumer trends at Christmas have evolved Market Research: The key to making a difference at Christmas Conclusion: Design a memorable Christmas for your customers, however they celebrate it 10 min read Christmas doesn’t mean the same thing to everyone. For some, it’s a time of ... Read more

Menu What are consumer insights? How to find consumer insights? How to use customer insights? Navigating the challenges of customer insights Examples of using consumer insights successfully How Zinklar helps with consumer insights 10 min read Ever feel like you’re guessing what your customers want? You’re not alone. Many businesses collect mountains of data but ... Read more

Menu Get to know the local consumer before entering the market Adjust messages and packaging on the go Find unexpected opportunities Adapt to market trends in real time The key: Make fast decisions based on reliable information 10 min read Expanding into a new market can be an exciting adventure, but let's not fool ourselves: ... Read more

Menu What exactly is a "market survey"? Why are market surveys crucial for businesses? Types of market surveys Why conduct market surveys? Survey design and best practices Executing the survey Making sense of your survey data Overcoming the challenges of market surveys Applications of market surveys Advanced survey techniques 17 min read Ever wonder what ... Read more

Menu What is a positioning strategy The basic goal of a positioning strategy The role of market research in shaping a positioning strategy Different positioning strategies Brand strategy and positioning: A strong connection What makes a positioning strategy effective? How to develop an effective positioning strategy Measuring the success of a positioning strategy Challenges in ... Read more

Menu What is primary market research? What is secondary market research? Key differences between primary and secondary market research When to use primary vs. secondary market research 10 min read Have you ever wondered which type of market research will truly give you the insights you need—primary or secondary? With the increasing pressure to make ... Read more

Menu Open-ended question definition: What are they really asking? Why use open-ended questions in surveys? How to write effective open-ended questions Examples of open-ended questions How to analyze open-ended responses in surveys Best practices for using open-ended questions in surveys Leveraging open-ended questions for meaningful survey insights 10 min read An open-ended question goes beyond ... Read more

Menu What is Bias in a Market Survey? Types of Bias in Survey Questions How to Avoid Bias in Questions How Zinklar Helps Avoid Bias 10 min read Conducting a survey might seem straightforward: you ask a few questions, people respond, and you're done, right? Not quite. The way you phrase those questions can significantly ... Read more

Menu What are open-ended questions? What are closed-ended questions? Key differences between open-ended and closed-ended questions Pros and cons of open-ended and closed-ended questions Applications of open-ended and closed-ended questions across industries Practical tips for using open-ended and closed-ended questions effectively 10 min read The types of questions we ask can dramatically impact the quality ... Read more

Menu What exactly is a market survey? Why are market surveys crucial for businesses? Types of market surveys Why conduct market surveys? Survey design and best practices Executing the survey Making sense of your survey data Overcoming the challenges of market surveys Applications of market surveys Advanced survey techniques 10 min read Ever wonder what ... Read more